Sr. Brand Design Lead

Who we are

Right now is one of the most exciting moments to join Popsa. Deloitte named us one of the UK's fastest-growing technology companies, and the Financial Times recognised Popsa among the Top 5 fastest-growing software companies in Europe.

We're backed by world-class investors, and the world is noticing. Our iOS and Android apps are available in 12 languages, trusted by more than 10 million people who have created over 5 million photobooks shipped to 50+ countries. With more than 350,000 five-star reviews, we're one of the highest-rated consumer apps anywhere.

But the real story isn't the numbers and it's the memories behind them.

We're living in a time where we capture more photos than ever before. Billions of moments sitting unseen in camera rolls and clouds, mixed with screenshots, receipts, or where we parked the car. We are great at documenting life… but not so great at preserving the meaning in it.

Popsa is changing that.

Since launching in 2016, we've built an award-winning platform that removes every barrier to transforming your favourite memories into something beautifully tangible. No design skills. No time-sink. Just the joy of holding real stories in your hands. A celebration of the people and moments that make life worth living.

This is only the beginning.

About us

Read more about our journey so far

Take a look inside our Soho HQ

What we're building next

Today, we're best known for photobooks, but our ambition goes far beyond printing. Popsa is creating a new generation of personalised experiences that combine advanced AI, thoughtful design and behavioural science.

Our goal? To help people emotionally process, reflect and connect with the meaningful events and relationships in their lives. To ensure memories don't fade, but flourish.

From smarter storytelling tools to products that support wellbeing and strengthen bonds across the world, we're reimagining how humanity remembers.

Explore our vision for the future of Popsa

The mission for the role

We're looking for an ambitious, strategically minded Brand Design Lead / Senior Brand Art Director to drive the evolution of Popsa's brand and marketing design. You'll play a pivotal role in shaping our visual identity across our channels, elevating our output, pushing creative boundaries and setting a high standard for craft and storytelling.

You'll lead a small but growing team of designers, providing design direction, mentorship and inspiration. While you're confident rolling up your sleeves when needed, your primary focus will be on conceptualising ideas, steering creative quality and ensuring our brand shows up consistently and impactfully across every customer touchpoint.

This role is ideal for a designer superstar or art director from a scaling tech or digital-first brand, who thrives in environments where they can help define the vision, build systems and innovate as part of a high-performing, collaborative team.

What success looks like in your first 6 months

• Shape and deliver high-level creative concepts for campaigns, seasonal storytelling and brand moments.
• Guide the design team to produce high-impact work across email, paid acquisition, landing pages, editorial and social.
• Lead and mentor a team designers elevating the quality and consistency of all output.
• Working with the Creative Director to advance Popsa's brand identity, consolidating the brand identity, establishing refinements and building scalable systems.
• Oversee the development and rollout of an evolved marketing design system in Figma, templates, components and documentation.
• Contribute to the delivery of a refreshed brand style guide, ensuring clarity, cohesion, and long-term scalability.
• Expand the delivery of seasonal campaigns and promotions.
• Bring conceptual leadership to multi-channel campaigns, working with Growth, CRM, Content, and Product to transform ideas into compelling creative.

What you bring to the team

• A standout, senior-level portfolio demonstrating conceptual thinking, design excellence and brand-building across digital channels.
• Proven experience in tech or digital-first scale-ups, where you shaped or evolved a brand and partnered closely with cross-functional teams.
• The ability to define and protect a brand identity while balancing experimentation and innovation.
• Comfortable providing direction without relying on rigid guidelines, and skilled at building the systems others rely on.
• Strong experience with Figma, from systemised design to collaborative workflow.Excellent visual judgement, with strong craft in composition, typography, imagery and digital layout.
• Experience leading, mentoring or managing designers or freelancers.
• Confident communication and storytelling; you present ideas with clarity and conviction.
• A performance-aware mindset, comfortable using insights and data to strengthen creative collaborating with agencies or managing external creative partners.

Nice to have

• Advanced Photoshop skills for product visualisation and polished creative development.
• Experience working in or alongside Product Design teams.
• Multi-language experience across marketing assets.
• Motion or 3D design skills.
• European languages (French or German ideal), reflecting our global customer base. 

Your responsibilities

• Provide creative leadership across key marketing touchpoints:

Campaign direction / Emails (broadcast, lifecycle, promotional) / Acquisition (static paid social + display) / Landing pages and editorial content / Blog visuals and layout / Social assets for brand and performance

• Work closely with the Creative Director to shape and evolve Popsa's brand identity across platforms.
• Drive forward design direction, ensuring our work feels premium, modern and emotionally resonant.
• Lead and mentor designers, creating a culture of craft excellence, curiosity and collaboration.
• Brief and guide freelancers, ensuring all external output matches the quality expected.
• Present ideas and work to stakeholders with confidence, balancing creativity with business needs.
• Maintain and evolve design systems, documentation and asset organisation within Figma.

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