Head of Affiliates

5 days ago

London, Greater London, United Kingdom Superduper Full time £100,000 - £120,000 per year
About Us

We are an innovative iGaming company offering a comprehensive suite of crypto-focused products, including sportsbook and casino experiences. By combining cutting-edge technology with a deep understanding of the crypto space, we aim to revolutionise the betting and gaming experience for a global audience.

Our mission is to create the most effortless and accessible betting and gaming entertainment experience, delivering innovation and personalisation at every touchpoint.

Our vision is to become a leading player in the betting industry by combining seamless user experiences with groundbreaking personalisation and community-driven engagement.

Whether it's through competitive sportsbook offerings or immersive casino gameplay, we are dedicated to creating a unique and engaging platform. Join us in shaping the future of crypto iGaming.

Purpose of the Role

We're seeking a Head of Affiliates to build, lead, and scale our affiliate program. You'll own everything from strategy to execution, managing relationships with high-value partners while developing a high-performing team. This role reports to CMO and is critical to our customer acquisition strategy.

Role and Responsibilities
  • Develop and execute affiliate campaigns aligned with company growth objectives
  • Recruit, onboard, and nurture relationships with Igaming affiliates, streamers, KOLs, and content creators.
  • Negotiate partnership terms and commission structures that balance profitability with competitive positioning
  • Implement tracking, reporting, and fraud prevention systems to ensure program integrity
  • Analyse affiliate performance data and optimise campaigns for ROI
  • Manage affiliate marketing budget and forecast revenue contribution
  • Collaborate with Product, Tech and Marketing teams to ensure seamless partner experience
  • Ensure affiliate compliance across jurisdictions
  • Represent Playlink at industry conferences and networking events
Work Experience and Skills
  • 5+ years in affiliate marketing, with at least 3 years in crypto gambling or iGaming
  • 2+ years managing and developing teams
  • Proven track record of scaling affiliate programs and achieving revenue targets
  • Deep understanding of crypto/blockchain technology and cryptocurrency payment flows
  • Strong network of existing affiliate relationships in the crypto gambling space
  • Experience with affiliate tracking platforms
  • Data-driven approach with strong analytical and reporting skills
  • Knowledge of compliance requirements across multiple jurisdictions

What Sets You Apart

  • Experience working in startup or high-growth environments
  • Background in both crypto-native and traditional iGaming affiliates
  • Understanding of Web3 community dynamics and influencer marketing
  • Track record of building affiliate programs from early stage to maturity
  • Comfortable working autonomously while collaborating cross-functionally
  • Experience managing remote/distributed teams

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