PPC Executive

1 week ago

Manchester, United Kingdom K3 Capital Group Full time £40,000 - £70,000 per year
*Please note this role will require at least 1 day per week in our Bolton or Manchester office*
About K3 Capital Group

K3 Capital Group is a multi-disciplinary and complementary group of professional services businesses advising UK SMEs, with some operations overseas. We are committed to delivering exceptional results for our clients through expert advice and a collaborative approach.

As our marketing team continues to grow, we are seeking a capable and motivated PPC Executive to help enhance our paid advertising strategy and support our ambitious growth plans.

Role Overview

We are looking for a PPC Executive with at least 2 years' experience managing paid search campaigns. You will be responsible for planning, executing and optimising PPC activity across Google Ads, Microsoft Advertising and other platforms, helping us to drive high-quality leads, improve return on investment, and support wider business objectives.

Key Responsibilities

  • Build, manage and optimise PPC campaigns across Google Ads, Microsoft Advertising and other relevant channels
  • Set up and manage other campaign types including Display, YouTube/Video, and Remarketing
  • Conduct thorough keyword research and competitor analysis
  • Write clear, effective ad copy consistent with brand guidelines
  • Monitor budgets, bids and daily campaign performance
  • Use Google Analytics (GA4) to track, measure and optimise campaign performance
  • Run experiments and implement A/B tests for ads and landing pages
  • Analyse results and produce insightful, actionable reports
  • Support the set-up and management of conversion tracking
  • Work collaboratively with the wider marketing team to ensure PPC aligns with SEO, content and overall strategy
  • Minimum of 2 years' experience managing PPC campaigns (agency or client side)
  • Proactive, self-motivated individual with a strong drive to take initiative
  • Proven ability to plan, segment and build PPC campaigns from scratch
  • Strong working knowledge of Google Ads, Microsoft Advertising and Google Analytics (GA4)
  • Experience using Google Ads Editor and Microsoft Advertising (Bing) Editor tools
  • Confident analysing data to inform decisions and improve performance
Requirements

Essential:

  • Minimum of 2 years' experience managing PPC campaigns (agency or client side)
  • Proactive, self-motivated individual with a strong drive to take initiative
  • Proven ability to plan, segment and build PPC campaigns from scratch
  • Strong working knowledge of Google Ads, Microsoft Advertising and Google Analytics (GA4)
  • Experience using Google Ads Editor and Microsoft Advertising (Bing) Editor tools
  • Confident analysing data to inform decisions and improve performance

Desirable:

  • Google Ads Certification
  • Experience with Google Tag Manager and conversion tracking
  • Familiarity with other paid channels (e.g. Display, YouTube/Video, Paid Social)
  • Experience using reporting tools such as GA4, Google Looker Studio etc
  • Experience managing B2B campaigns
  • Preferable experience with WordPress to build landing pages

The chance to work across a portfolio of professional services businesses with varied audiences and budgets

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