Grocery Sales Director

2 weeks ago

Hull, Kingston upon Hull, United Kingdom MacGregor Black Full time £60,000 - £120,000 per year

This Sales Director position will take the lead across one of the
UK's largest chilled and frozen food operations
, overseeing a broad portfolio of premium own-label products. The role will drive commercial strategy, deepen major retail partnerships, and shape long-term growth within a highly competitive category. Experience managing and developing major grocery accounts is of particular interest, with the expectation of strengthening this relationship through insight-led negotiation, category understanding and a firm grasp of retailer ways of working.

Key Responsibilities:

  • Lead the commercial strategy for chilled and frozen own-label ranges, ensuring sustainable growth across all major retail partners. Delivering joint business plans and driving performance through data-driven decision making.
  • Oversee the end-to-end commercial cycle, from forecasting and pricing to promotional planning, margin optimisation and contract negotiation.
  • Collaborate closely with operations, supply chain, NPD and technical to ensure delivery against retailer expectations on quality, service level and innovation.
  • Identify growth opportunities across categories, bringing forward insight-led recommendations that unlock value for both the business and retail partners.
  • Provide leadership to the commercial team, setting clear direction, coaching high performers and encouraging a culture of accountability and collaboration.
  • Represent the business externally when engaging with retail partners, industry bodies and key stakeholders, championing the brand's capability and market position.

What We're Looking For:

  • Proven track record as a senior commercial leader within chilled food, ideally with both own-label and premium product experience.
  • Strong commercial relationship with Tesco, with demonstrable success managing complex JBP negotiations and retailer-specific commercial models.
  • Deep understanding of chilled and frozen manufacturing, category dynamics, margin structures and supply chain challenges.
  • Confident working with commercial data, financial forecasts and performance metrics to drive strategic decision making.
  • Strong leadership capability, able to motivate cross-functional teams and build trusted retailer partnerships.
  • Excellent communication and negotiation skills, with the ability to influence at senior level and represent the business with credibility.

For more information, please contact
Jon Mcneish
.

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