Native Media Buyer

At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance, so they can make informed decisions they feel confident in and get back to doing the things they care about most.

We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Marketplace boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Marketplace's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.

Forbes Advisor is looking for a Native campaign manager to join the Performance Marketing team. Proven campaign management across Native platforms such as: Taboola, Outbrain, Microsoft and MediaGo is essential to be successful in this role. If you're looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company, read on.

The role, reporting to the Native Lead, will be responsible for managing high-budget Native campaigns. The ideal candidate will combine strong technical campaign management expertise, exceptional data analysis skills, creativity, and a strategic mindset. Plus, have a proven track record of successfully launching, scaling, and managing large-scale Native campaigns.

Responsibilities:

• Responsible for achieving the performance targets of your campaigns and helping the Native team achieve their overall growth goals
• Launch and manage multiple high-budget Native campaigns across Taboola, Outbrain, and Microsoft ads
• Continuously monitor campaign performance, identify trends, and implement optimizations to maximize ROI and meet KPIs
• Analyze campaign data to generate actionable insights and inform future strategies
• Regularly come up with and test new ad images and copy
• Work with the CRO team to come up with advertorial tests to drive performance uplifts
• Test new targeting, bidding, and creative strategies to drive innovation and stay ahead of industry trends
• Provide regular performance reports to stakeholders, highlighting successes, challenges, and opportunities for improvement

Requirements:

• Proven 5+ years' experience in Native ads working across Taboola, Outbrain & other Native platforms
• Proficiency in managing large-scale Native campaigns - ideally with a mix of lead-gen and eCommerce.
• Experience launching and scaling Native campaigns from scratch.
• Strong technical platform ability – experience with different bid strategies, audience targeting and other platform features.
• Proven ability to creative winning ad images and headlines.
• Able to write advertorial copy which achieves campaign goals.
• Experience analysing large data sets to make data driven campaign management decisions.
• Ability to co-ordinate with internal teams and external platforms.
• You enjoy working in a team environment and look forward to supporting the business to meet required goals.

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