Content Marketing Specialist

Contract Type: Permanent   

Hiring Manager: Isobel Smith

Recruitment Partner: Georgina Dunne

Location: Edinburgh, Alderley Edge, or London 

Working style: Hybrid 50% home/office based

Closing date:  5th December 2025

We're looking for a Content Marketing Specialist, with experience of investments and pension-related content marketing planning and delivery, to help us build out our investment content strategy and deliver our content plans to support the overall Brand & Marketing strategy and delivery of our trading objectives. They'll be responsible for creating compelling content and communications in a variety of formats and media, working with other marketing teams to deploy that content, and measuring content effectiveness. They'll also work closely with other areas of the business, including our Investment Solutions team and Royal London Asset Management. 

The ideal candidate for this role has a strong background in the development and delivery of investment content and communications for both retail and B2B audiences.  

About the role

• Plan, develop and deliver investment content and communications in support of the overall marketing plan, using the most appropriate formats and media.
• Make sure content activity supports the delivery of new business targets and other key strategic objectives, including building the Royal London brand and meeting our regulatory requirements.
• Day-to-day responsibility for always-on content planning and delivery, including identifying relevant themes for our adviser, customer and employer audiences.
• Use data and insight to continuously test, learn and optimise content and communications.
• Work on cross-functional projects to deliver content and communications to support major campaigns and initiatives.
• Identify and deploy key internal specialists and external suppliers (including creative agencies and freelancers) needed to support specific content/communications activity and manage these relationships through to successful delivery.
• Work with other business areas to identify opportunities and turn these into compelling messages and content.

About you

• Excellent writing/editing skills – ideally experience in a similar role.
• Experience in creating content for a variety of different formats and different audiences, including promotional and thought-leadership content.
• Excellent knowledge of investments and pensions, and the ability to translate complex concepts into clear and engaging content.
• Good understanding of FCA regulations as they apply to content and communications.
• Excellent planning and organisational skills.
• Strong stakeholder management experience.
• A motivated self-starter, who can shape, own and manage projects and activities from start to finish.

About Royal London

We're the UK's largest mutual life, pensions and investment company, offering protection, long-term savings and asset management products and services.   

Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve. 

We've always been proud to reward employees by offering great workplace benefits such as 28 days' annual leave in addition to bank holidays, and up to 14% employer matching pension scheme and private medical insurance. You can see all our benefits here - Our Benefits  

Inclusion, diversity and belonging 

We're an Inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected – whatever their background.