Head of Brand

Role Purpose

A new role to lead our reshaped brand & digital marketing team, focused on delivering the next stage of our brand and digital presence, and playing a key role in changing the way we show up in market. Reporting to the Director of Corporate Affairs & Marketing, the role-holder will have a unique chance to help to drive the ongoing repositioning of the business as we continue our transformation journey.

Main Responsibilities

• Lead a unified brand and digital marketing team to help drive our market position and commercial goals

• Responsibility for our brand, creative, digital media and social channels, and the team who cultivate and grow them, as well as for guardianship of the TalkTalk brand

• Working with the Director of Corporate Affairs & Marketing, help to define a new digitally focused marketing and content strategy focused on increasing speed to market, responsiveness, and in-house creativity

• Develop and deliver stand-out campaigns linked to that strategy, strongly aligning to commercial objectives

• Protect and promote our tone of voice across all channels, including with our extended workforce, to ensure alignment and consistency

• Day-to-day management of our marketing agency, focused on ensuring they deliver the right creative/execution within budget

• Drive performance marketing with a strong focus on ROI

• Harness data-led insights to inform future decisions and direction

• Responsible, with the Head of Communications & Shareholder Engagement, for managing PR strategy and ensuring its fit to our overall marketing strategy, with a particular focus on the power of our own content to drive SEO

• Work closely with cross-functional squads to provide appropriate brand and digital marketing awareness and expertise as appropriate, particularly alongside our Commercial and Product teams

Knowledge

Senior marketeer who has proven experience of consumer-facing roles, ideally in the telecoms or utilities space. Telecoms sector knowledge is desirable but not essential – if not, the right candidate will have a significant grasp of the market in which we operate and its challenges.

Skills

Combining a creative and a commercial mindset will be key to the success of this role. Proven ability to understand the importance of brand building and digital media to continued corporate growth.

Experience

Experienced in data and the use of analytics tools and digital platforms, as well as managing and nurturing creatives to the point of delivery. The ability to help to provide counsel and direction to senior executives is highly desirable. A marketeer who is comfortable juggling different stakeholders at the same time as managing agency partners to deliver the best outcome at the right price.

Behaviours / Values Fit – a pragmatic team-player who isn't afraid to challenge colleagues. Focused on delivering for our customers, and with it our colleagues. Capable of being disruptive, bringing new ideas, and having a real sense of pace.

Be Yourself. Make an Impact. Join Us.

As a recognised Top 50 Inclusive Employer in the UK, we believe that diversity fuels innovation and success. We're committed to building a workplace that reflects the communities and customers we serve. At TalkTalk, inclusion is part of our DNA – we're all 100% human, and we've created a culture where you can truly be yourself.

We're not your traditional 9-5. We're a dynamic, flexible workplace, and we're excited to hear how you like to work. Whether you thrive in collaboration, focus better at home, or prefer a bit of both – let's make it work.

What We Offer

• Flexible hybrid working – with a minimum of 50% office presence to support teamwork and connection
• Collaborative office spaces designed for creative thinking and innovation
• Free on-site parking at our offices
• Generous holiday package – 25 days annual leave, 3 wellbeing days, and your birthday off (plus the option to buy up to 10 more days)
• Private healthcare for all employees
• Competitive pension scheme and performance-related bonus opportunities
• Free broadband for all employees
• Life event gifts – celebrating milestones like marriages and births
• Inclusive employee networks – open to all, supporting peer connection and thought-provoking conversations
• Salary sacrifice scheme – save on dental, gym, and more
• Big retail and leisure discounts
• 3 paid volunteering days a year – because making a difference matters to us too