Influencer Lead

Influencer Lead

London location, hybrid model.

*Role to commence as of March 2nd 2026*

Why join us

Joining the Sainsbury's Marketing team as an Influencer Lead presents an exciting opportunity to shape and drive the influencer programme for Tu Clothing, creating innovative and impactful social media campaigns. With a focus on strategy, content development, and collaboration with agency and platform partners, you will have the autonomy to lead end-to-end influencer campaigns and drive forward the brand's social media presence. This role offers a dynamic environment where you can leverage your creativity, strategic thinking, and leadership skills to make a significant impact in the digital marketing space while being supported by a collaborative team and multiple agency resources.

What you'll do

As the Influencer Lead at Sainsbury's within the Marketing / Digital Marketing division, you will be responsible for managing the Tu Clothing influencer programme, driving the influencer strategy, and overseeing the creation of innovative and impactful social media content with a platform-first creative approach. Working closely with the Digital Marketing Manager, you will collaborate with creative, creator, and influencer agencies as well as platform partners like Meta and TikTok to develop and execute influencer campaigns aligned with the brand strategy and customer plan. Your role will involve tracking, measuring, and reporting on influencer activity, ensuring social governance compliance, and guiding brand communications and paid social teams on influencer creative execution. Additionally, you will be managing budgets, running end-to-end influencer campaigns, and leveraging agency and platform relationships to stay at the forefront of industry trends and innovations within the influencer space. 

Additionally, you will be managing budgets, running end-to-end influencer campaigns, sometimes with paid social to amplify the activity, and leveraging agency and platform relationships to stay at the forefront of industry trends and innovations within the influencer space.

Who you are

As the Influencer Lead for Sainsbury's Tu Clothing programme within the Marketing department, you are an experienced professional with a strong track record in leading social channel strategies and influencer programmes within a large organisation. With a passion for social media and the digital landscape, you possess excellent project management skills and the ability to collaborate effectively with cross-functional teams and external agencies to drive impactful and innovative influencer campaigns. Your customer-centric approach, clear thinking, and strong commercial acumen enable you to make strategic decisions under pressure and drive forward the influencer agenda to enhance the brand's social media presence and engagement.

Essential criteria

• Experience leading a social channel in a large organisation.
• Experience managing creative agencies.
• Knowledge of social media tools, platforms (e.g. Sprout) and paid social.
• Experience within the fashion/or retail sector.
• Experience planning and delivering content across social channels.

#LI-SM1

We'd all like amazing work to do, and real work-life balance. That's waiting for you at Sainsbury's. We're one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens at scale. We move a lot faster than you'd think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.

We are committed to being a truly inclusive retailer so you'll be welcomed whoever you are and wherever you work. Around here, there's always the chance to try something new — whether that's as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we'll also offer you an amazing range of benefits. Here are some of them:

Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 10% of salary, depending on how we perform.

Your wellbeing is important to us too. You'll receive an annual holiday allowance and you can buy up to an additional week's holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme.

Moments that matter are as important to us as they are to you which is why we give up to 26 weeks' pay for maternity or adoption leave and up to 4 weeks' pay for paternity leave.

Please see for a range of our benefits (note, length of service and eligibility criteria may apply).