Assistant Brand Manager

Date: Nov 14, 2025

Location:

St Albans, GB

Place of Work: Hybrid

Company Description
We are FBC UK, Fox's Burton's Companies ……And we bake the UK's most incredible biscuits (we might be slightly biased, but we will leave that for you to judge). FBC UK was a match made in heaven, with two of the top UK biscuits manufacturers (Burton's Biscuits and Fox's Biscuits) coming together to create one unique, integrated company. We are home to famous iconic brands, including Maryland, Fox's, Jammie Dodger & Rocky, to name just a few. We are proud manufacturing partners to some of the biggest UK retailers and household names. We bake our incredible biscuits at eight bakeries across the UK, located at Isle of Arran, Livingston, Blackpool, Llantarnam, Edinburgh, Kirkham, Batley & Dorset and our HQ in St Albans. Together, we employ circa 4,000 amazing colleagues across all our locations.

Whilst we know that we have delicious products we also know that that the key ingredient to our success is our people, and the passion we have for our brands. You could be the jammy to our dodger, party ring to our Fox's or the choc-chip to our Maryland? We knead people with innovative ideas, an entrepreneurial spirit, and the commitment to drive FBC UK to success. We are committed to building an inclusive workforce that feels empowered to build a fulfilling and successful career. By embracing diversity, equity, and inclusion (DEI) we create a supportive environment for people to thrive and strive to have more positive impact. We understand that having formal and on-the-job learning opportunities is key to our colleagues' professional and personal growth. We are committed to providing an environment where everyone can learn from each other and grow through a variety of learning experiences.

Our colleagues make our business special. With strong community values, we believe FBC UK is a more prosperous and fun place to work when people feel free to be themselves. We believe in the power of being authentic, entrepreneurial, and supporting each other whilst meeting our business goals.

About The Role
Reports to Senior Brand Manager. The role is aimed at mainly supporting the team in operative tasks (e.g. report preparation), involved in ad-hoc projects and leading key activities (e.g. communication and media and product launches). Core activities for the Assistant Brand Manager are; business follow up and promotions execution(if relevant), with a relevant involvement also in portfolio execution activities.

Main Responsibilities
We are seeking a dynamic and detail-oriented Marketing professional to support strategic planning and execution across multiple areas of the marketing function. You will assist senior colleagues in providing key data to inform budget planning, including volume and sales forecasts, and contribute to managing costs related to advertising, promotion, research, and market analysis. Your role will involve consumer and shopper insight activities such as competitive analysis and store checks.

In portfolio execution, you will perform market analysis to help define brand positioning and support tactical launches and relaunches. You'll be involved in briefing design and repro agencies, managing artwork approvals, and ensuring compliance with internal gate processes. Additionally, you will play a key role in budget management, including raising purchase orders and tracking spend.

You will lead and support the implementation of advertising strategies, assess communication impact, and assist with conventional and digital media planning. In promotions, you'll contribute to material development and execution, collaborate with Trade Marketing on POS activities, and liaise with Legal to support contract setup. You'll also help evaluate promotional efficiency and competitor activity through data analysis and presentations.

Your responsibilities will include monitoring sales and consumer KPIs, updating sales plans in response to business dynamics, and supporting research projects such as packaging and flavour performance tests. You'll analyze data and results to propose actionable insights and next steps.

Who We Are Looking For

• Some Marketing experience essential.
• Brand Marketing experience.
• Interpersonal skills.
• Proficiency in Project Management & prioritisation
• Strong analytical ability.
• Leadership skills
• Collaboration skills
• Ability to create and embrace change

Diversity Statement
FBC UK is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at FBC UK. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.