Head of Demand Generation

As a member of the Marketing leadership team, the Head of Demand Generation will be key in supporting the Chief Marketing Officer in leading and developing the Marketing function. Responsible for delivering the Demand Generation pillar aimed at the Public Sector, your role will be fundamental to driving data-lead decision making within the function and supporting the organisation's ambitious growth plans.

You'll lead Zellis' marketing initiatives to drive pipeline growth through the architecture and execution of multi-channel demand generation strategies, working collaboratively with sales leadership to align on revenue targets and lead quality metrics.

Key responsibilities will include:

• Developing and executing comprehensive demand generation strategies to achieve pipeline targets and company growth targets.
• Leading integrated multi-channel marketing campaigns across digital advertising, content marketing, email, events, and webinars.
• Ownership of budgets and ROI optimisation programme.
• Establishing effective stakeholder relationships across sales, product marketing, and content teams, ensuring aligned messaging and campaign effectiveness.
• Ownership of marketing analytics and reporting, providing insights on campaign effectiveness, pipeline metrics, and revenue attribution.
• Developing and maintaining KPIs.
• Leading and developing a team of demand generation specialists and partnering with product marketing to create compelling value propositions.
• Driving forward market research and testing initiatives to identify new opportunities, understand buyer behaviour, and optimise targeting strategies for continuous performance improvement.

Skills & experience

• Strategic Marketing Mindset - Proven ability to develop and execute comprehensive B2B marketing strategies with demonstrated success in pipeline generation and revenue impact.
• Data-Driven Decision Making - Strong analytical capabilities and experience using data to optimise campaign performance, with proficiency in marketing analytics tools and attribution modelling.
• Leadership & Team Management - Experience building and mentoring high-performing marketing teams, with excellent project management and stakeholder communication skills.
• Marketing Technology Expertise - Deep understanding of marketing automation platforms, CRM systems, and digital marketing tools.
• Business Acumen - Strong understanding of B2B sales cycles, pipeline dynamics, and revenue operations, with ability to align marketing initiatives to business objectives.
• Cross-functional Collaboration - Exceptional interpersonal skills with proven ability to work effectively across departments, particularly with sales and product teams.
• Campaign Management - Extensive experience in developing and executing multi-channel B2B marketing campaigns with demonstrable ROI.
• Problem-Solving & Adaptability - Ability to thrive in fast-paced environments, pivot strategies based on market changes, and find creative solutions to complex marketing challenges.

Qualifications & experience:

• Bachelor's Degree in Marketing, Business, or related field, or 5+ years of B2B marketing experience with at least 3 years focusing on demand generation.
• Strong Public Sector Experience
• 3+ years of people management experience leading marketing teams.
• Proven track record of achieving and growing pipeline and revenue in a B2B environment.

Technical skills:

• Proficiency in marketing automation platforms (Marketo, HubSpot, or similar).
• Strong experience with CRM systems, NetSuite preferred.
• Expertise in digital marketing tools and analytics platforms (Google Analytics, LinkedIn Ads, etc).
• Demonstrated ability to analyse complex marketing dashboards and attribution models.

Required competencies:

• Strong understanding of B2B buyer journey and modern demand generation tactics.
• Proven ability to develop and execute account-based marketing (ABM) strategies.
• Experience in building and optimising lead scoring and nurture programs.
• Track record of successful collaboration with sales teams and revenue operations.

Preferred skills:

• Experience in SaaS or technology industry marketing.
• Knowledge of industry-standard marketing metrics and KPIs.
• Strong project management and prioritisation abilities.

At Zellis we create market-leading HR & Payroll products and services, to power exceptional employee experiences so that you and your people do better. Our multi-award-winning products pay over five million employees a year, with almost half (42%) of the FTSE 100, 50% of the top retailers and 30% of the top universities in the UK & Ireland as customers, making us the largest provider of Payroll and HR software and managed services.

Our vision is to be the clear leader in pay, reward, analytics, and people experiences. We're passionate about creating an environment where people want to join, belong to, and be part of a progressive organisation. Our values, which were defined with input from all of our 2,000 colleagues, we live and breathe every day:

• Unstoppable together.
• Always learning.
• Make it count.
• Think scale.

Our people are critical to our ongoing success; we're proud of our inclusive culture that gives you the platform to grow, challenge the status quo and play a crucial role in further enhancing our market position as the leading provider of HR & Payroll software and services. With Zellis you'll have the chance to stretch and challenge yourself in an environment that's varied, flexible and hugely supportive.

We also love to reward and recognise our brilliant colleagues. As part of your benefits package, you'll receive:

• A competitive base salary.
• 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday.
• Private medical insurance.
• Life assurance 4x salary.
• Enhanced pension scheme with company contributions up to 8.5%.
• A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.