Digital Marketing Manager

6 days ago

Darlington DL, United Kingdom Ink Marketing | Tattoo Studio Marketing Specialists Full time £27,000 - £30,000 per year

About us

We're the tattoo industry's​ leading digital marketing company with an international client base and a strong reputation. Due to significant growth and overseas expansion, we're looking for a dedicated, passionate and experienced digital marketing manager to join our team and take our business to the next level.

A genuine passion for tattoos is obviously ESSENTIAL

Our goal is to to add as much value to our clients as possible and to continue to serve the entire tattoo industry with our results-driven digital marketing strategies

Duties:

  • Develop and implement digital marketing strategies to drive online traffic to the company's website and social media platforms

  • Create and manage digital marketing campaigns, including SEO/SEM, email marketing, social media advertising, and google ads, display advertising, re-marketing

  • Website Design and development using duda and WordPress and squarespace

  • Monitor and analyse the performance of digital marketing efforts using various analytics tools

  • Collaborate with internal teams to create engaging content for digital platforms

  • Stay up-to-date with the latest trends and best practices in digital marketing

  • Manage and optimize website content for search engine optimization (SEO)

  • Conduct market research to identify new opportunities and target audiences

  • Liaise with clients and identify growth opportunities for them

  • Track and report on key performance indicators (KPIs) to measure the success of digital marketing campaigns

  • Setting up conversion tracking

  • Meta pixel installation

Experience:

  • Proven work experience as a Digital Marketing Manager or similar role

  • Demonstrable experience in developing and implementing digital marketing campaigns

  • Solid knowledge of SEO, SEM, email marketing, social media advertising (including paid ads) Google adwords, re-marketing and display advertising

  • Experience with web analytics tools (e.g., Google Analytics)

  • Familiarity with content management systems (CMS) and customer relationship management (CRM) software

  • Excellent analytical skills and ability to interpret data to make informed decisions

  • Strong written and verbal communication skills

  • Ability to work independently as well as collaboratively in a team environment

Flexible Language Requirement:

English required

Schedule:

Monday to Friday

Supplemental pay types:

Bonus scheme

Commission pay

Performance bonus

Tips

Yearly bonus

Work Location: Hybrid remote and visiting clients' studios.

Job Types: Full-time, Part-time, Permanent, Freelance

Pay: £27,000.00-£30,000.00 per year

Benefits:

  • Casual dress
  • Company events
  • Company pension
  • Employee mentoring programme
  • On-site gym
  • On-site parking
  • Transport links
  • Work from home

Work Location: Hybrid remote in Darlington DL1

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