Head of Social Media and Digital Marketing

The Value of Active Minds

About Jupiter
Jupiter is one of the UK's leading investment management companies with just under 500 employees and £47.1 billion worth of assets under management (as at 30th June 2025).

Jupiter provides investment services to individual and institutional investors through mutual funds (UK unit trusts, Luxembourg SICAVs and Dublin OEICs), separately managed accounts and sub-advised funds. Jupiter has experienced a period of international growth with offices open across EMEA and APAC.

The majority of our employees are based in our London office located just minutes from Victoria station which provides stair-free access from both the Underground's Victoria line and National Rail platforms, as well as limited road crossings to the Jupiter office. Our London office was designed to encourage employees to live active, healthy lives with floor-to-ceiling windows that allow for greater natural light and the benefit of a private balcony, table tennis room, cycle storage and on-site shower and locker facilities. The short distance to Green Park and St James' Park also provides employees with a natural space to relax during their lunch break and a healthy alternative to office-based meetings.

We offer our UK employees a 3:2 hybrid working arrangement where Tuesdays, Thursdays and a third day of your choice are worked from the office. The other two days may be worked from home. This facilitates collaboration and allows employees to maximise productivity whilst maintaining a healthy work/life balance.

Background
We are seeking an experienced and strategically minded Head of Social Media & Digital Marketing to join our Client Experience team for a 12-month maternity cover. This role will lead our digital marketing and social media function globally, overseeing three Digital Marketing Managers and working closely with our Channel Marketing, Content, and Data Science teams.

While the role encompasses social media oversight, the focus will be on digital marketing strategy and execution, particularly marketing automation, website management, and analytics. The ideal candidate will be a hands-on Adobe Experience Manager (AEM) and Marketo expert with a strong background in Adobe Target, and Adobe Analytics, and deep experience in the asset management industry.

Key Responsibilities
Digital Marketing Strategy & Leadership

• Lead the delivery of Jupiter's global digital marketing strategy to enhance client engagement and support commercial priorities.
• Manage a team of three digital marketing professionals, including a Website Manager, ensuring consistent excellence across digital channels.
• Collaborate closely with Channel Marketing to develop integrated digital campaigns supporting product and client initiatives.
• Maintain strong relationships with stakeholders across Sales, Investments, and Corporate teams to ensure alignment and effectiveness.

Marketing Automation & Campaign Execution

• Own and optimise Jupiter's use of Marketo, ensuring best-practice campaign design, automation workflows, and data management.
• Oversee end-to-end campaign execution, from segmentation and lead scoring to nurture journeys and reporting.
• Drive collaboration between Digital, CRM, and Data Science teams to enhance targeting, measurement, and ROI.

Website & Digital Experience

• Oversee the management and continuous improvement of Jupiter's global website (built on Adobe Experience Manager).
• Work with IT and agency partners to deliver a seamless and accessible user experience that reflects Jupiter's brand and supports lead generation.
• Implement personalisation and optimisation strategies using Adobe Target and Adobe Analytics to drive engagement and conversion.

Social Media Oversight

• Provide strategic direction for Jupiter's global social media presence across key platforms.
• Ensure all content and engagement are consistent with Jupiter's brand, regulatory standards, and reputational risk policies.

Governance, Compliance & Measurement

• Ensure all digital communications meet regulatory and compliance standards relevant to a UK-listed asset manager.
• Partner with Data Science to track KPIs and report on digital marketing performance and marketing ROI.
• Stay ahead of digital marketing trends and regulatory changes, ensuring Jupiter maintains a leading-edge approach.

Desired Skills / Experience
Essential

• Extensive experience leading digital marketing functions within the asset management or broader financial services industry.
• Expert-level proficiency in Marketo, including campaign design, automation, and data integration.
• Strong technical understanding of Adobe Experience Manager, Adobe Target, and Adobe Analytics.
• Proven ability to manage teams and coordinate cross-functional projects across regions.
• Demonstrated success in partnering with Channel Marketing to deliver measurable business outcomes.
• Excellent understanding of FCA and global marketing compliance requirements.

Desirable

• Familiarity with Salesforce CRM and marketing data integration.
• Experience managing digital marketing budgets and agency relationships.
• Strong communication and influencing skills, with the ability to engage senior stakeholders.

Additional Role Details

• This role is subject to the Conduct Rules set by the FCA.

Don't meet every requirement? At Jupiter we are dedicated to building a diverse and inclusive workplace, so if you are interested in this role, but don't think your experience aligns perfectly with every listed requirement in the job description, we would encourage you to apply. You may be the right person for this role.