Creator Manager

Creator Manager

About Caliber

Caliber is a media company built to define a new era for journalism. All brands in the Caliber family reimagine how stories are created, shared, and valued. We meet modern audiences on their terms, in their tone, and on their time, supporting storytellers with the tools, training, and rigor to shape the world with integrity.

With newsrooms in New York and London, and a global network of trained creators, we deliver stories that matter—shaped by robust measurement and a deep understanding of digital platforms. At the heart of our business is The Caliber Collective, our digital agency working with clients across the US and UK to lead campaigns and partnerships of all kinds.

The Role

We're looking for a UK Creator Manager to lead Amazon UK's creator and publisher strategy. You will build engaged and diverse creator and publisher communities for the brand, overseeing outreach, onboarding, and contracting of a cohort of creators and forging relationships with media partners. These partners will amplify Amazon UK's core communications narratives and front-face the brand's social media content formats. Separate from the Amazon UK business, you will support the editorial team in talent scoping and building a robust UK Creator network.

Key Responsibilities

Amazon Creator & Publisher Program Management

• Manage the outreach, onboarding, and contracting of a cohort of creators under a retainer model, ensuring adherence to standardised performance agreements.
• Build relationships with and grow a community of UK publishers and new media partners who can be leveraged to amplify ongoing campaigns.
• Negotiate deliverables, fees, and usage terms in alignment with campaign budgets and legal guidelines.
• Track campaign deliverables, timelines, and creative execution in partnership with Account Managers.
• Build and nurture long-term relationships with creators beyond individual campaigns, fostering ongoing interest and brand advocacy.

Amazon UK Campaign Execution & Reporting

• Manage campaign calendars to ensure timely content delivery.
• Provide performance updates, talent recommendations, and reports to inform strategy.
• Monitor and optimize KPIs to meet or exceed campaign goals.

Talent Scoping & Editorial Support

• Support UK Editorial in identifying and scoping talent for ad hoc and editorial campaigns.
• Maintain and grow a robust, diverse UK creator database.
• Provide strategic talent insights and research to the US Head of Creator Partnerships.

Relationship Management

• Build and maintain strong relationships with creators and publishers, ensuring high-quality content and collaboration.
• Act as a liaison between creators, internal teams, and clients to ensure smooth communication and execution.

About You

• A background in creator, social publisher, or media partner management.
• Deep understanding of the UK digital creator and publisher landscape.
• Natural client-facing skills, able to manage expectations, respond nimbly to requests, and provide actionable insights.
• Comfortable with talent metrics and reporting, using data to optimize campaigns.
• Proven track record in outreach, negotiations, and contracting at scale.
• Highly organised, able to manage multiple partnerships and campaign timelines.
• Comfortable using creator management platforms (e.g. CreatorIQ) and creator campaign measurement platforms (e.g. ThisThat)

What You'll Bring

• Creative and strategic mindset with the ability to bring fresh, innovative talent and campaign ideas.

• A pulse on emerging creators, social publishers, and cultural trends in the UK digital landscape.

• Ability to translate creative concepts into scalable and impactful creator programs.

• Proactive approach to discovering unique voices and building diverse talent pipelines.

Why Join Caliber? Together, we'll shape the future of news and storytelling, connecting with audiences in fresh, meaningful ways. If you share our passion for innovation, authenticity, and impact, let's make it happen.