Global Brand Lead

1 week ago

London, Greater London, United Kingdom Ipsen Full time £100,000 - £150,000 per year

Title:

Global Brand Lead (migraine)

Company:

Ipsen Biopharm Ltd

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

 Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company's success. Join us on our journey towards sustainable growth, creating real impact on patients and society

For more information, visit us at  and follow our latest news on LinkedIn and Instagram.

Job Description:

SUMMARY / PURPOSE OF THE POSITION

The Global Brand Lead is a senior global leader responsible for driving the successful launch of key assets across global markets, with a particular focus on the US market. This role is pivotal in shaping and executing launch strategies, ensuring cross-functional alignment, and delivering launch excellence. The ideal candidate brings a proven track record of leading global or US product launches, with experience in the migraine therapeutic area considered a strong asset.

MAIN RESPONSIBILITIES

  • Launch Strategy Development: Lead the creation and execution of comprehensive global launch strategies, including positioning, value proposition, and go-to-market plans tailored to priority markets, especially the US.

  • Launch Readiness & Execution: Ensure global and local teams are aligned and prepared for launch. Develop and deploy launch readiness frameworks, KPIs, and operational plans.

  • Market Insights & Competitive Intelligence: Leverage deep market insights, especially from the US healthcare landscape, to inform launch planning and anticipate competitive dynamics.

  • Cross-Functional Leadership: Mobilize cross-functional teams (medical, regulatory, market access, commercial) to ensure integrated launch planning and flawless execution.

  • Customer & Stakeholder Engagement: Drive engagement strategies with key stakeholders including KOLs, advocacy groups, and payers. Lead congress planning, messaging, and promotional activities.

  • Performance Monitoring: Define and track launch KPIs, ensuring continuous optimization of launch activities based on real-time feedback and market dynamics.

  • Lifecycle Planning: Contribute to long-term brand planning and lifecycle management, ensuring launch strategies are aligned with broader asset goals.

  • Team Leadership: Inspire and lead cross-functional launch teams. Foster a high-performance culture focused on agility, accountability, and excellence.

  • Compliance & Ethics: Ensure all launch activities comply with internal policies and external regulations.

KNOWLEDGE & EXPERIENCE

  • Education: Degree in life sciences or business; advanced degree preferred.

  • Experience:

    • Relevant experience in the pharmaceutical/biopharmaceutical industry.

    • Proven track record of leading successful product launches, ideally in the US market.

    • Experience in migraine or neuroscience is a strong plus.

    • Demonstrated ability to lead cross-functional and cross-cultural teams.

Languages: Fluent English required.

#LI-Hybrid

IPSEN is committed to equality of opportunity for all staff and applications, individuals are encouraged to apply regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

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