Campaign Executive

About Us
tms unites technology, marketing, and sourcing to drive transformational change for the world's leading brands. With 1,200+ employees across 26 countries, we offer an impressive range of solutions – from inspiration and innovation to category management and delivery.

Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, we engage with over 110 million customers every single day for our clients, including McDonald's, T-Mobile, O2, Starbucks, and adidas.

Most importantly, we're a place where you can achieve great things, and be recognized as the best.

What Matters The Most
Breakthrough, business-driving ideas come from extraordinary people with the freedom to be their most authentic selves at work. Authenticity and diversity are critical elements of our business. They can only be realized when we create access and equity for all. We foster a culture of inclusion and belonging and aspire to be ever-evolving.

tms is a place where brilliant people are better together. If you want your ideas to be heard and to contribute to a culture of inclusion and authenticity, bring us your voice Visit us at

At tms we believe that from day one our job is to prepare you, develop you, train you and invest in you so that while with us you will become ready to take on the next challenge better prepared than you thought possible.

So whether you're here for a meeting, a project, or a career – be prepared to Leave Changed.

WHY WE THINK YOU WILL LOVE THIS ROLE
Working as part of the McDonald's Digital Marketing team, the role focuses on supporting the team in the creation of Digital Value marketing campaigns on the McDonald's App'

Day to day, the role will be a combination of support for the Brand Manager (Delivery Value and McDelivery) as you work together on exciting digital value marketing campaigns, and overall team administrative responsibilities. The job will be busy, varied and broad as you support in the management of a huge volume of work across all media channels including TV, Outdoor, Radio, Press, Digital, Social Media and In-Restaurant and assist the team to ensure that day-to-day business runs smoothly.

From supporting with brief writing, collating feedback on creative, analysing customer behaviour against our KPIs and so much more; no one day at McDonald's is the same as the next…digital value is a massive growth driver for McDonald's and it's a big, exciting category to work on, so we are looking for a superstar to fill their Campaign Exec vacancy.

What You Will Bring To The Agency
This provides a fantastic opportunity for someone proactive and organised, with enthusiasm and strong attention to detail to kick start their career in marketing and learn from one of the most iconic brands in the world. A passion for the McDonald's business is a must, and whilst project management and administrative skills represent the crux of the role, developing an eye for strong creative work will become increasingly important as the role progresses.

Digging deeper on the details

• Production support across all channels for designated campaigns (including TV, Outdoor, Radio, Press, Digital, Social Media and In-Restaurant) as briefed by relevant line manager. An example of a campaign could be Festive Wins for the App or more recently Side Missions campaign.
• Drive high quality creative standards, assessing campaign work and delivering timely, clear feedback to the relevant line manager and partner agencies
• Leading meetings with key departments (such as Legal and Comms) to gain feedback and approval on work and negotiating accordingly
• Responsible for driving end to end campaign management including organisation of shoots for TV/Print/Social Media (e.g. organising meetings, timing plans, food and equipment orders and ad-hoc troubleshooting) and other asset delivery
• Lead and present post campaign analysis to line manager and agencies and apply learnings to future campaigns
• Department Head and broader team admin support including collating and circulating agendas for key meetings, pre-read collation and general diary management
• Working closely with Business Insights to develop our Digital Offer calendar as well as updating the wider team on weekly offer performance and redemptionsTaking minutes for meetings and translating these into clear, concise contact reports
• We anticipate that the right individual will grow and develop in the role, eventually broadening their responsibilities to lead in the management of some secondary channels e.g. Social Media/Test & Learn and high profile meetings such digital monthly
• Keep abreast of competitor benchmarking in the loyalty/digital category to identify new opportunities for the programme
• Supporting the performance social team to develop app download incentivising creative for campaigns

Skills And Experience We Would Like You To Have

• Ideally you will have studied a relevant course within marketing or communications
• You will have solid office environment, ideally in marketing or similar industry, at a junior level
• You will have a passion for the McDonald's brand and wider marketing industry
• Enthusiasm for the creative process of campaign development
• Able to proactively take ownership for tasks and follow these through thoroughly
• Adapts quickly and resourcefully to shifting priorities
• Enjoys and is capable of working both independently and as part of a team
• Demonstrates excellent attention to detail
• Clear communicator who is articulate, both verbally and in writing
• Demonstrates a keenness to learn in order to develop business and creative competence
• Possesses strong relationship management skills in order to get collaborator approval of creative work
• Listens and asks clarifying questions to understand others' point of view and identify actions
• Able to distil sophisticated feedback into clear and actionable next steps
• Works with others collaboratively to identify barriers and potential solutions
• Assumes responsibility for contact between McDonald's Marketing, other business collaborators and the partner agencies on all aspects of campaign delivery

If you have any questions about the job, we are open to discussing this role further, so please feel free to get in touch.