Marketing & Products Specialist

2 weeks ago

London Area, United Kingdom ActionAid UK Full time £30,000 - £45,000 per year

Marketing & Products Specialist Opportunity at ActionAid UK

At ActionAid, we are driven by a powerful mission: to work for a world where women and girls are valued, heard and safe.

The Events & Community Fundraising team plays a vital role in bringing people closer to that mission through unforgettable experiences, empowering campaigns and opportunities for individuals to take action. We're now looking for a creative, strategic and energised Marketing & Product Executive to join us and shape the next generation of supporter engagement.

In this role, you'll lead the planning, development and delivery of exciting multi-channel marketing campaigns that inspire supporters to take on fundraising challenges such as the London Marathon, community initiatives, self-led challenges and ActionAid-run events. You'll be hands-on and imaginative; creating bold, compelling content, particularly video for social platforms like TikTok and Meta, while championing an insight-led approach to storytelling and supporter recruitment (existing & potential).

This role is also a driver in product development, maximizing opportunities to explore new events and community fundraising streams.

You'll bring real innovation to our programme, identifying new ideas and fundraising propositions that resonate with our audiences. You'll take these ideas from concept to launch — researching needs, testing assumptions, refining messaging and making sure every offer feels fresh, inclusive and meaningful. You'll stay close to digital trends, experiment enthusiastically and evaluate campaign performance thoughtfully, using learning to fuel continuous improvement. Working alongside passionate colleagues across our Events & Community Engagement team, you'll also help ensure every fundraiser feels valued and supported throughout their journey. You'll collaborate with supporter administration and contact teams to ensure seamless communication touchpoints, and you'll contribute to planning, forecasting and reporting to support confident decision-making.

This role is ideal for someone who thrives in a creative environment, manages multiple projects with confidence and takes pride in producing content that genuinely connects with people. You'll bring experience in social-first video production and editing tools such as CapCut, VN or Adobe Premiere Pro, alongside a strong understanding of marketing tools, insights and analytics. You'll be enthusiastic, collaborative and full of ideas, with a natural ability to communicate clearly and compellingly.

We are looking for someone who believes in feminist values, is committed to anti-racist and decolonising practice, and who is motivated by working for global justice. ActionAid is a community built on solidarity, courage and care and we would love to welcome your voice, creativity and expertise to our work. Please note that occasional evening or weekend attendance at UK events will be part of this role.

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