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Harry Potter Brand Marketing Intern

2 weeks ago

London, Greater London, United Kingdom TBP ServiceCo Limited Full time £25,000 - £35,000 per year

Please keep in mind that as we are not asking for CVs as part of this application process, your answers to the questions are how we will evaluate your suitability for the role.

ROLE DESCRIPTION

ROLE TITLE Brand Marketing Intern

LOCATION London

REPORTING TO Brand Manager, Harry Potter

BACKGROUND:

The Blair Partnership is a literary and entertainment agency. We offer our clients a broad range of services including rights management, client representation and franchise management. As part of those services, we help to manage several companies on behalf of our client J.K. Rowling. Those companies are Pottermore and Bronte. These businesses benefit from shared resources and expertise provided by The Blair Partnership, but they are run by their own leaders.

There are three core pillars to The Blair Partnership's business activity:

  • Franchise Management – which encompasses brand & franchise vision and strategy, creative strategy & direction, product development, brand management, Marketing, PR and Communications for the Wizarding World franchise
  • Client Management - we represent our clients' literary and entertainment rights portfolios and pursue commercial opportunities for our clients through deal making in the UK, US and internationally, partner management and backlist rights management.
  • Governance & support - we provide governance and support to companies owned by J.K. Rowling. As part of that support, we cultivate close collaboration & strong, cohesive working practices between all the businesses.

Our vision remains to shape, nurture and grow the most imaginative and engaging brands for generations to come, working with our clients. Our mission is to shape and connect stories to their audiences.

The Blair Partnership is proud to be an equal opportunity workplace where all talent and potential is valued. We welcome people of different backgrounds, experiences, abilities and perspectives and recognise the value that this adds to our business.

About the Team:

The Harry Potter team works hand in hand with our partners across the Harry Potter franchise, including Warner Bros. Discovery divisions, Publishers, Harry Potter and the Cursed Child and Harry Potter Digital, to create incredible experiences and products. The team ensure that these all align with the franchise values and objectives, delivering the magic that fans and consumers expect and deserve. The marketing team is focused on representing our client's publishing and related projects across brand management, marketing and PR strategy, materials and activations, in partnership with key partners.

About the Role

We're looking for a passionate and proactive intern to join the Harry Potter team at The Blair Partnership. Reporting to the Brand Manager within the Harry Potter Marketing team and Franchise Management business pillar, you'll support projects across the team, with a particular focus on marketing and experiences. This is a unique opportunity to gain hands-on experience across all aspects of the Harry Potter franchise, working with internal teams and external partners.

Key Responsibilities

  • Support marketing and experience-led initiatives across the franchise
  • Assist in partner and brand activities e.g. brand tentpole campaigns, new publishing launches
  • Contribute to franchise planning and business development projects
  • Collaborate with cross-functional teams and external partners
  • Conduct research and compile insights to support strategic decisions
  • Help prepare presentations, reports and brand materials

Daily Tasks

  • Support key campaigns and initiatives
  • Curate and distribute the monthly newsletter
  • Conduct desk research, compile case studies, and assist with scoping projects
  • Provide community management support on JKR Stories channels (e.g., channel check-ins, responding to comments)
  • Support on updating key resources including the project tracker and franchise calendar

Resources & Tools

  • Own and update key presentations (e.g., Quarterly Partner Update, Onboarding Deck)
  • Support with maintaining the Brand Partner Hub
  • Collate and maintain databases e.g. trivia questions

General Team Support

  • Assist with team activities such as birthday cards/cakes, away days, and team events
  • Provide light diary support, meeting agendas and minutes support

Development & Support

  • Weekly 1:1s with line manager
  • Ongoing training and development opportunities
  • Shadowing across different areas of the business

What You'll Learn

  • How a global franchise is managed across multiple platforms and partners
  • The Blair Partnership's approach to stakeholder management and brand stewardship
  • Strategic planning and execution in a fast-paced entertainment environment
  • Transferable skills in communication, organisation, and creative thinking

Who We're Looking For

  • Passion for IP development and storytelling
  • Strong communication and organisational skills
  • Proactive, curious, and eager to learn
  • Comfortable working in a collaborative team environment
  • Proficiency in Microsoft Office (especially Word, PowerPoint and Excel)

Preferred Qualifications

  • Recently graduated in Marketing, Business, Media, or related field
  • Previous internship or work experience in entertainment, media, or brand management

What you can expect from us

  • Competitive Salary

  • Company Bonus Scheme

  • Hybrid working policy

  • 25 days holiday (plus 8 bank holidays) – with an additional day awarded every year after your 2-year anniversary with us, up to a cap of 30 days.
  • Progressive and inclusive policies around Carers, IVF, Menopause, Pregnancy Loss, etc.
  • Enhanced maternity leave (18 weeks at full pay) and paternity leave (2 weeks immediately after birth, and 10 additional days over the following 12 months, at full pay)
  • Group Pension Plan where we contribute 5% and annual pensions workshops
  • Life Assurance of 4 times salary
  • Health Insurance (currently with Vitality)
  • Health Shield Cashback Plan – dental, optical, physio and wellbeing benefits and much more.
  • Annual Creative Bursary to spend on the creative activity of your choice.
  • 2 paid days off per year to spend volunteering and giving back to your favourite cause or community project.
  • Monthly Lunch & Learn events – hearing great stories from colleagues, clients and external speakers
  • Regular fundraising events to raise money for our charity of the year. 2025/26's charity is 4Louis.
  • Seasonal company parties and team lunches
  • Subsidised on-site massages
  • Learning and Development opportunities, including an in-house Mentoring Programme

DUE TO THE HIGH VOLUME OF APPLICANTS, WE ARE DUE TO BE CLOSING APPLICATIONS VERY SOON. ANY APPLICATIONS SUBMITTED VIA OTHER MEDIUMS (e.g LinkedIn message, email etc.) WILL NOT BE ACCEPTED.

Please keep in mind that as we are not asking for CVs as part of this application process, your answers to the questions are how we will evaluate your suitability for the role.