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Marketing Manager
2 weeks ago
Marketing Manager – Fintech
Location:
Leeds (Hybrid)
We're supporting a fast-growing UK payments fintech that provides innovative global payment and payroll solutions to businesses worldwide. They're scaling rapidly and looking for a hands on Marketing Manager to take ownership of all marketing activity — from strategy to execution — and play a key role in driving brand awareness, lead generation, and growth.
This is an exciting opportunity to join a dynamic fintech at a pivotal stage of expansion.
You'll lead the development and delivery of marketing campaigns across digital, content, and brand channels — with full responsibility for execution and performance.
You have a strong background in B2B fintech or payments marketing, with proven experience driving measurable growth.
You're commercially minded, data-driven, and confident managing both strategy and execution.
You know how to build campaigns that convert and position a brand effectively in a fast-moving market.
Key Responsibilities
- Develop and implement a multi-channel marketing strategy across digital, content, and brand.
- Lead demand generation through paid search, social media, and partner marketing.
- Create and optimise marketing funnels to increase qualified leads and conversions.
- Produce engaging content including blogs, case studies, whitepapers, and customer stories.
- Collaborate with internal teams to deliver go-to-market campaigns for new products.
- Oversee SEO, SEM, email, and automation to improve acquisition and retention.
- Manage budgets, agencies, and external creative partners.
- Monitor and report on marketing KPIs and campaign ROI.
Experience & Skills
- 5+ years in B2B fintech, payments, or SaaS marketing.
- Track record of running digital and content-led growth campaigns.
- Strong experience with SEO/SEM, paid media, and automation tools (e.g. HubSpot, Salesforce).
- Excellent communication, analytical, and project management skills.