Head of Creative

Location |
Head Office, Premier Park Studio, Shoot Locations

Working style |
On-site

NEXT Wholly Owned Brands…

Our growing portfolio includes Lipsy, Love & Roses, Friends Like These, Beauty at NEXT, Nothing Ordinary, and Seraphine — all available through , connecting with millions of customers across the UK and beyond.

At the heart of our business is a passionate team driven by creativity, innovation, and a shared ambition to deliver exceptional results. We foster a culture where individuality is celebrated, curiosity is encouraged, and challenging the status quo is part of how we grow.

Role Purpose

You will own the strategic creative vision and omnichannel execution for our multi-brand portfolio but specifically Lipsy, Love & Roses and Friends Like These. As a key member of the Senior Leadership Team, your mandate is to inspire our customers and drive commercial results by delivering beautiful, high-impact content across all global touchpoints (on budget). This includes directing cross-functional teams and all asset production (video, stills, and campaigns) for our three current brands

Based at head office, you will need to lead and develop cross functional teams in multiple locations including head office, North London studio and on location around the globe.

Role Responsibilities

• Partner with and build strong working relationships with the Heads of Brand and Buying Director to develop and communicate a compelling creative strategy and vision for each Brand.
• Inspire others across the Brands and wider business with engaging activations and a clear strategic direction.
• Present creative concepts and strategies at Board meetings to the senior leadership team, gaining buy-in and feedback.
• Oversee from concept to execution all creative campaigns, photoshoots, video content, and digital assets, ensuring brand consistency, integrity and high quality across all of the Brands
• Ensure that each Brand's identity is used to create standout content which can be used across all touch points e.g. NEXT website, Zalando, social media platforms to encourage the customer to buy and to tell the Brand's story.
• Drive the creation of highly engaging content specifically designed to enhance the customer experience on the NEXT website, and social media channels including product photography, editorial shoots, lifestyle imagery, video content
• Act as the ultimate guardian of the brand's visual identity, ensuring all creative output adheres to brand guidelines and maintains a consistent aesthetic across all touchpoints.
• Lead, develop and inspire a talented in-house creative team (including art-directors, photographers, videographers, production, graphic designers).
• Review the organisation structures to ensure that the right team and skills are in place to deliver the brands direction and changes in consumer wants and habits
• Collaborate closely with the Marketing and PR teams to ensure creative content effectively showcases products, drives conversions and tells compelling brand stories.
• Work with Finance to manage budgets, timelines, and resources effectively to deliver projects on schedule and within financial parameters.
• Stay abreast of industry trends and look forward, identifying emerging technologies, trends and competitor activities to continually innovate and maintain a cutting edge across all areas.

Skills & Experience:

• Proven experience in a senior creative leadership role within the fashion industry, with a strong portfolio showcasing exceptional visual storytelling and digital content creation.
• Demonstrable expertise in developing compelling creative content specifically for e-commerce websites and social-media platforms.
• Highly skilled in art direction, photography, videography, graphic design principles, and visual merchandising.
• A strong understanding of the fashion landscape, trends, and consumer behavior.
• Exceptional leadership and team management skills, with a proven ability to inspire and develop creative talent.
• Awareness of creative software (e.g., Adobe Creative Suite: Photoshop, InDesign, Illustrator, Premiere Pro).
• Excellent communication, presentation, and interpersonal skills.
• A strategic thinker with a keen eye for detail and an ability to translate brand vision into tangible creative output.
• Results-oriented with a track record of delivering high-quality creative work on time and within budget.

What we can do for you…

• 25% off a huge selection of Next, Next Wholly Owned Brands, GAP and Victoria's Secret products & 10% off most partner brands & up to 15% off Branded Beauty
• Hot deals and exclusive offers from over 3,500 retailers through Perks At Work
• We recognise hard work with our company performance-based bonus
• Life Assurance
• Join our Next Sharesave Scheme
• Digital GP Service for help at home
• Lesson the impact with our Annual Travel Card Loan
• Never miss a package and with Direct to Desk delivery
• Bag a bargain at our sample sales
• Hybrid & flexible working across the business to support your work-life balance
• Learn, develop and grow with our personal development plans
• Enjoy more time with friends and family with Early Bank Holiday finishes
• Join in the fun with our year-round office events

Diversity & Inclusion

We recognise that our differences are what make us who we are. We want people to want to work for us and be their true selves. We are dedicated to attracting and developing a talent team, and recognise that all unique backgrounds and experiences contribute to our future success.

We want to create an inclusive and inspiring environment where individuals feel valued and respected, and where people can achieve their full potential and be their very best, whoever they are.

Wellbeing

We believe that wellbeing is having the opportunity to achieve your full potential, cope with day to day pressures, be productive and thrive in all aspects of your life. We encourage a culture that promotes and enables us all to achieve positive wellbeing, by focusing on mental, physical and financial health.