Digital Marketing Assistant

1 week ago

Parbold WN PT, United Kingdom WOURTH Group Full time £25,000 - £40,000 per year

Schedule: Monday – Friday (Hybrid basis with Mon-Wed in the office)

Wourth Group is the new home of over 50's fashion & lifestyle and is a fast growing international online retailer selling natural clothing, footwear and homeware directly to consumers around the world. Our brands include Hotter Shoes, WoolOvers, Pure Collection, Roama, Scotts of Stow and Thought.

The Digital Marketing Assistant will be responsible for the planning and execution of email marketing campaigns in Hotter Shoes, working alongside the brand team to ensure a seamless process from briefing to deployment. Alongside the email channel, this role will touch on all channels in our performance marketing team, including Brochures, PPC and Paid Social. This role involves a blend of technical skills, creativity, and marketing knowledge to drive brand awareness, customer engagement, and lead generation.

Key Responsibilities:

  • Email campaign management:
  • Plan and execute email marketing campaigns across the UK and USA markets
  • Monitor automated email workflows, such as Welcome emails and abandonment campaigns

Audience Segmentation and Targeting:

  • Manage our segmented email lists based on user demographics, interests, and behaviours to personalise communications.
  • Maintain and clean the email database to ensure data quality and deliverability.
  • Reduce unsubscribes/increase subscribers.

Media Code creation and management:

  • Create any discount codes that are needed to support the customer journey in marketing
  • Manage the codes, updating them seasonally and ensuring all marketing channels have got updated codes on

Brief Management:

  • Manage the digital briefs across all digital channels
  • This will require seamless relationships between all relevant teams including the brand team, creative team and performance marketing
  • Continually develop the briefing process to ensure that all workflows are updated where needed

Your Skills:

  • Ability to work independently and within a team in a fast-paced environment
  • Customer focused
  • A creative mind with exciting ideas towards content and strategy
  • Ability to work well under pressure to tight deadlines
  • PC literate especially in Word, Excel and Powerpoint

Benefits

  • Casual dress
  • Company events
  • Company pension
  • Employee discount
  • On-site, free parking

Job Types: Full-time, Permanent

Pay: £25,000.00 per year

Benefits:

  • Bereavement leave
  • Canteen
  • Casual dress
  • Company events
  • Company pension
  • Discounted or free food
  • Employee discount
  • Free flu jabs
  • Health & wellbeing programme
  • On-site parking
  • Referral programme
  • Sick pay
  • Store discount
  • Work from home

Ability to commute/relocate:

  • Parbold WN8 9PT: reliably commute or plan to relocate before starting work (required)

Application question(s):

  • Are you within a 45mins commute of Skelmersdale

Education:

  • Bachelor's (required)

Language:

  • Fluent English (required)

Work authorisation:

  • United Kingdom (required)

Work Location: In person

Application deadline: 10/01/2026

Expected start date: 05/01/2026

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