Digital Acquisition Manager

Role: Digital Acquisition Manager- Sheffield

Salary: £55,000 - £57,000 per annum

Hours: 9am- 5pm Monday- Friday (flexibility)

Benefits:

• Hybrid working/ Remote working
• Flexibility
• Health and Wellbeing
• Social Gatherings
• Holidays- 25 days + stats
• Enhanced family friendly leave
• Maternity and paternity pay
• Life assurance
• pension 5%
• Hybrid work model with collaborative days in our Sheffield HQ.

Position Overview:

As my client continues to grow evolve, maintaining strong standards across the business is a key priority. We are now seeking a Digital Acquisition Manager to help lead that work.

Acquisition Strategy & Channel Performance

• Own the strategic roadmap and execution for paid media (PPC, Paid Social) and SEO
• Plan and launch campaigns aligned with key segments and funnel stages
• Manage media spend, forecast performance, and optimise budget allocation to drive ROI
• Collaborate with CRO and Web teams to align acquisition activity with conversion strategy
• Take end-to-end ownership of acquisition-driven growth, ensuring all campaigns contribute measurable value toward the 20% digital revenue target

Campaign Execution & Optimisation

• Oversee paid media builds, keyword targeting, ad copy, and bid strategies
• Monitor daily performance across platforms (Google Ads, Meta, LinkedIn, etc.)
• Lead A/B testing of creative, audiences, and landing pages
• Ensure campaign tagging and tracking are robust for accurate attribution

SEO & Organic Visibility

• Develop and maintain an SEO roadmap covering technical, content, and backlink strategies
• Work with content teams to guide keyword planning and page-level optimisation
• Collaborate with the Web & Growth Manager to implement and test structural changes that enhance organic performance

Performance Measurement & Insight

• Build and maintain performance dashboards tracking CAC, conversion rate, ROAS, and channel contribution to digital revenue
• Apply multi-touch attribution models to assess channel effectiveness across the funnel
• Produce insight-led reporting that clearly attributes ROI to digital activity and evidences growth against commercial KPIs
• Translate insight into tactical and strategic recommendations for leadership
• Ensure end-to-end attribution by owning GA4 and GTM setup, Looker Studio dashboards, and cross-platform integrations (HubSpot, Clarity, BigQuery). Apply and refine attribution models to clearly link media spend to revenue outcomes.

Agency Transition & Capability Development (transition phase)

• Support the transition from agency delivery to in-house management of PPC and SEO
• Lead platform access consolidation, process documentation, and internal handover
• Identify training needs and support capability building within the team
• Align budget management with attribution insights, reallocating spend dynamically to channels proven to deliver qualified leads and sales

Collaboration & Stakeholder Management

• Coordinate with Product, CRO, Marketing, Operations and Sales to ensure campaign alignment
• Contribute to sprint planning, digital roadmap reviews, and revenue forecasting
• Support cross-functional prioritisation of key campaigns, traffic-driving content, and funnel metrics

Team Leadership & Development

• Line manage the
  Senior Digital Marketing Executive
  and any interim support, ensuring high standards in campaign build, optimisation, and reporting
• Delegate tasks clearly, provide coaching, and conduct regular 1:1s to drive performance and progression
• Support the transition of digital acquisition roles from agency to in-house, helping to define role scopes, capabilities, and hiring needs
• Foster a test-and-learn culture that encourages autonomy, learning, and continuous improvement within the team

Preferred:

• Experience managing in-house digital acquisition following an agency transition
• Experience in EdTech, SaaS, or B2B education environments
• Agile marketing experience or working in fast-paced delivery environments

Skills and competencies:

Technical skills:

• Advanced capability in Google Tag Manager (GTM) including event tagging, funnel setup, and integration with GA4 and HubSpot
• Advanced knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
• Strong applied knowledge of attribution modelling and budget optimisation, able to evidence ROI from first touch through to closed revenue Skilled in SEO tools such as SEMrush, Screaming Frog, and Google Search Console
• Confident with analytics platforms including GA4, Looker Studio, and HubSpot
• Deep understanding of UTM strategy, campaign tagging, and attribution tracking