Digital Analytics Specialist

7 days ago

Norwich, Norfolk, United Kingdom PRACYVA Full time £50,000 - £90,000 per year

We are looking for aDigital Analytics & CDP Specialistwith strong expertise inAdobe Experience Platform (AEP),Customer Data Platforms (CDP), anddigital marketing analytics. The role requires hands-on experience in data collection, identity resolution, segmentation, and activation across multiple marketing and advertising platforms, with a focus on delivering personalized, data-driven customer experiences.Key ResponsibilitiesCustomer Data Platform (CDP) & Adobe Experience Platform (AEP):Manage data ingestion workflows via AEP Data Collection UI / Adobe Launch, mapping collected data to XDM schemas .Build and maintain a Unified Customer Profile by stitching anonymous and known identifiers using Identity Service .Create and activate audience segments using AEP Real-time CDP and Segment Builder.Enable cross-channel audience activation by integrating with destinations such as Google Ads 360, DSPs, ESPs, and other ad/marketing platforms.Monitor and troubleshoot data flows (Website/App > Tag/SDK > AEP ingestion > Segmentation > Activation).Segmentation & Audience Activation:Design and implement audience strategies for personalization, retargeting, and lookalike audiences .Apply concepts like frequency capping, sequential conditions, and cross-channel journeys .Troubleshoot low match rates or sync delays with platforms such as Google Ads 360 by validating identity mappings, hashing, and consent alignment.Digital Analytics & Measurement:Work with marketing teams to define customer journeys (awareness > acquisition > conversion > retention).Monitor and optimize campaign KPIs (CTR, Conversion Rate, ROAS, Engagement).Build dashboards and calculated metrics in Adobe/analytics platforms for stakeholder reporting.Enable measurement of activated audiences to evaluate campaign impact and drive ROI.Tags, Tracking & Data Governance:Implement and manage tags, SDKs, and tracking pixels using tools like Adobe Launch and Google Tag Manager .Ensure behavioral data is properly captured and mapped into the CDP.Support GDPR, consent management, and governance practices within AEP to ensure compliant data usage.Integrations & APIs:Manage integrations between AEP and ad platforms (Google Ads 360, Facebook, DSPs), ESPs, and analytics tools .Leverage AEP APIs for audience and data management workflows .AKey Skills & ExpertisePlatforms & Tools: Adobe Experience Platform (AEP), Real-Time CDP, Adobe Launch, Google Ads 360, Tag Managers (GTM), ESPs, Analytics Tools.Specializations: CDP data unification, identity stitching, segmentation, retargeting, personalization, journey orchestration.Digital Marketing Analytics: Campaign measurement (CTR, Conversion Rate, ROAS), audience performance tracking.Data Management: XDM schema design, consent/governance, API-based integrations.Technical Skills: Tagging/pixels, SDK implementation, segmentation logic, reporting dashboards.

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