Head of Individual Giving

**Important notice**

In line with our redeployment policy, we'll prioritise applications from employees who are under formal notice of redundancy.

We're looking for a Head of Individual Giving to join our ambitious Public Fundraising team.

You'll be a leader who can advocate effectively for our core purpose, reminding people internally and externally that we're a charity. You'll appreciate the ambition and drive to deliver growth through our Individual Giving products, help create a new Community Fundraising programme and build on the success of our Mid-Level Giving programme.

You'll work effectively with membership and marketing colleagues as well as the wider fundraising team to grow support and integrate the three core areas of the Individual Giving programme. Alongside this, you'll bring a fresh perspective to our new strategy, to help create the right environment for growth and drive an ambitious and curious culture across the team.

You'll be someone who can effectively lead and inspire a passionate team. You'll love working collaboratively, sharing, networking across the organisation as well as externally and facing into challenges to get the right outcomes.

Please be aware that this role involves travel and overnight stays when required.

What it's like to work here:We've got dedicated and skilled people in all of our teams. In Fundraising we're ambitious, there is so much more we want to achieve to support our cause.

You'll be leading a newly formed team, building on their success whilst highlighting opportunities to grow and develop the programmes to ensure we reach our exciting fundraising goals.

Your contractual location will be our head office in Swindon and there will be an expectation for you to attend the office. However, there is flexibility on where you are based at other times. You will be required to work at a National Trust location for 40-60% of your working week. This will be discussed in more detail at interview.

What you'll be doing:This role presents an exceptional opportunity for a fundraising leader to drive income growth and supporter engagement across our individual giving programmes, including regular giving, in-memory, community fundraising and mid-level giving. You'll be helping to shape the future of public fundraising at the Trust. You'll play a key role in enhancing existing initiatives such as Plant a Tree, Patrons and Adopt a Plot while leveraging your expertise and collaborative spirit to foster innovation alongside colleagues in Membership, Marketing & Communications, and broaden the Trust's reach to new demographics.

As the strategic lead for Individual Giving your focus will be on enhancing supporter experiences and fundraising efforts across the organisation, fostering strong internal partnerships. Your responsibilities will include supporting the team in executing current plans, as well as identifying and developing growth opportunities in Regular Giving, Mid-level Giving and a major fundraising campaign.

Who we're looking forApplications from redeployees are assessed against the minimum criteria for the role. In your application, please provide details of how you meet the minimum criteria below:

• Experience of delivering 6 figure+ individual giving campaigns across multiple channels, including digital, direct mail and mid-level giving
• Demonstrated success in growing income through individual giving income streams through supporter retention and insight-led strategies
• Experience of building strong working relationships with external agencies and internal partners to deliver integrated campaigns and culture change
• Demonstratable experience of managing 7-figure income and expenditure budgets, including reforecasts, budget monitoring and securing a strong ROI
  Experience in developing and implementing lifetime value journeys integrated with wider charity coms including knowledge of donor motivations and segmentation

Additional criteria for all other applicants:

• Knowledge of GDPR, fundraising compliance and ethical standards
• Experience of using CRM and Data systems to support data-driven decision making
• Experience in managing and developing high performing teams, modelling a high performance culture with the ability to monitor and interpret data and performance to drive results and optimise campaigns

The packageThe National Trust has the motto 'For everyone, for ever' at its heart. We're working hard to create an inclusive culture, where everyone feels they belong. It's important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we're for everyone, we want everyone to be welcome in our teams too.

• Substantial pension scheme of up to 10% basic salary

• Free entry to National Trust places for you, a guest and your children (under 18)

• Rental deposit loan scheme

• Season ticket loan

• EV car lease scheme

• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts

• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.

• Flexible working whenever possible

• Employee assistance programme

• Free parking at most Trust places

Requirements :Compliance.Eligibility to Work in the UK

Permanent f/t (37.5 hrs pw)