Web & SEO Manager

WELCOME TO SITA  

At SITA, we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the global air travel industry.

You'll find us in 95% of international airports, working closely with over 2,500 transportation and government clients. Each partnership brings unique challenges, and we thrive on delivering fresh solutions and cutting-edge tech to keep operations running like clockwork. We don't just move the world forward—we're proud to be recognized as a Great Place to Work by 79% of our employees and certified in most of our growing locations. Here, we feel empowered, supported, and inspired to grow.

Are you ready to love your job?

The adventure begins right here, with you, at SITA.

ABOUT THE ROLE & TEAM

Own the company website end-to-end as a growth channel. You'll manage the CMS, improve site performance and UX, lead SEO strategy (technical + content), and partner with marketing colleagues to drive qualified pipeline and user engagement from organic and direct traffic.

WHAT YOU WILL DO

Website ownership

• Run day-to-day site operations and publishing (for key campaigns and events).
• Maintain site architecture and navigation.
• Oversee technical backlog for business-as-usual activities
• Manage core web vitals such as page speed, mobile responsiveness, and accessibility.
• Oversee website governance such as templates, component library, redirects, tagging, privacy/cookie compliance.

SEO strategy & execution

• Build and execute the SEO roadmap across technical, on-page, and off-page initiatives. Making sure our SEO initiatives also covers AI chatbots and more other forward- looking development.
• Conduct keyword research and opportunity sizing (including non-brand, commercial-intent terms).
• Implement on-page best practices (metadata, headings, structured data, internal linking).
• Lead technical SEO with devs: crawlability, indexation, sitemaps, canonicalization, hreflang (if applicable), log-file insights.
• Plan and brief content (pillar/cluster models), optimize existing content, and support digital PR/backlink quality in line with the company's content strategy.

Analytics & experimentation

• Own web analytics and reporting (GA4, Goggle Search Console, Tag Manager)
• Run CRO programs (A/B tests, form optimization, landing page experiments) to improve CVR.
• Translate insights into a prioritized backlog with clear hypotheses and success metrics.

Stakeholder & vendor management

• Partner with demand gen, product marketing, brand/design, and communications to align web and SEO with campaigns and messaging.
• Brief and manage agencies as needed.
• Create documentation and training for internal contributors.

EXPERIENCE

• 4+ years in Web/SEO roles (B2B preferred).
• Strong command of on-page and technical SEO
• Proficiency with CMSs (preferably Optimizely).
• Hands-on with GA4, Google Search Console, Tag Manager, and SEO suites (Ahrefs/Semrush), plus log/crawl tools (Screaming Frog, Sitebulb).
• Experience planning and measuring CRO tests
• Comfortable writing clear briefs and lightweight copy optimizations that balance SEO with brand voice.
• Understanding of accessibility, privacy, and security considerations for modern websites.

WHAT WE OFFER

At SITA, we disrupt the status quo, by empowering our people to pioneer innovations that touch the lives of billions. Bringing together diverse minds from across the globe, we foster a dynamic and positive workplace culture, that values our talented team members for their contributions and dedication. Check out our core benefits, enabling our people across the globe: 

Flex Week: Work from home up to 2 days/week (depending on the needs of your team and your customers) 

Flex Day: Shape your workday to suit your life and your plans. 

Flex-Location: Take up to 30 days a year to work from any location in the world. 

Employee Wellbeing: We've got you covered with our Employee Assistance Program (EAP), available to you and your dependents 24/7, 365 days/year, and Champion Health – a personalized, proactive platform to support diverse wellbeing needs.

Professional Development: Level up your skills with our training platforms, including LinkedIn Learning 

Competitive Benefits: Access competitive benefits tailored to the local market and your employment status.

SITA is an Equal Opportunity Employer and values a diverse workforce. In support of our Employment Equity Program, women, aboriginal people, members of visible minorities, and/or persons with disabilities are encouraged to apply and self-identify in the application process.