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Product launch
2 weeks ago
Job Title: Product Lifecycle & Growth Partner – Wellness & Conscious Living
Company:
Location: Hybrid / Remote
Compensation: Revenue Share + Strategic Equity Potential
Type: Entrepreneurial | High Ownership | Growth Partner Role
About Jolly Good Fellow Creations
Jolly Good Fellow Creations is a fast-rising house of soul-aligned brands at the intersection of wellness, storytelling, and conscious commerce. We design and curate products and experiences that elevate mind, body, and spirit — blending ancient wisdom with modern living.
Our upcoming product lines include wellness essentials, ritual kits, functional fragrance, bath & body, and sacred living accessories designed for Gen Z & global conscious consumers.
We are looking for a co-creator and growth partner — not just an employee — who thrives on building brands from zero to scale.
Role Overview
As the Product Lifecycle & Growth Partner, you will drive the entire journey of wellness products — from concept to cart to customer love. This is an entrepreneurial role where you will co-own product strategy, launch plans, digital sales channels, and brand growth with a clear revenue-share model.
You'll work closely with the Founder to craft disruptive GTM stories, build high-velocity e-commerce funnels, and turn soulful products into global brands.
- Key Responsibilities1. Product Lifecycle Management
Lead the end-to-end lifecycle — ideation, product development coordination, packaging, pricing, launch, scale. - Build clear PLM roadmaps with timelines, market benchmarks, and scale strategies.
- Collaborate with creative, sourcing, and brand teams to shape product stories.
- Brand & Marketing Strategy
Craft compelling product narratives rooted in purpose, wellness, and culture.
- Brand & Marketing Strategy
- Design launch campaigns and growth loops for each product category.
- Build strategic collaborations with wellness influencers, creators, and communities.
- E-Commerce & Revenue Growth
Launch and manage D2C storefronts (Shopify/Amazon/Flipkart/global marketplaces).
- E-Commerce & Revenue Growth
- Drive conversions through performance marketing, A/B testing, retention funnels, and affiliate programs.
- Track and grow sales across domestic and international markets.
- Growth Hacking & Partnerships
Identify whitespace opportunities, new channels, and collab opportunities with hotels, spas, retreats, and lifestyle brands.
- Growth Hacking & Partnerships
- Build and manage affiliate / reseller / ambassador networks.
- Metrics & Ownership
Own revenue and growth KPIs for each product line.
- Metrics & Ownership
- Drive CAC reduction, LTV uplift, and scale velocity with data-backed decisions.
- Manage marketing budgets tied to performance outcomes.
- Ideal Candidate Profile
5+ years in product marketing / PLM / e-commerce growth in wellness, beauty, or lifestyle categories. - Strong grasp of D2C funnels, digital marketing, and consumer psychology.
- Hands-on experience with platforms like Shopify, Amazon, Meta Ads, Google Ads, Klaviyo, etc.
- Entrepreneurial mindset with bias for action, experimentation, and ownership.
- Passionate about wellness, conscious living, and purpose-driven brands.
- What We Offer
Revenue Share Model with clear growth milestones and upside potential. - Opportunity to co-build a soulful, globally scalable wellness brand.
- Strategic equity opportunities for long-term collaborators.
- Creative freedom + direct access to Founder Vision + zero corporate nonsense.
- A chance to make real impact in the conscious commerce revolution.
How to Apply
Send your story, not just a CV.
Tell us:
- Why wellness & conscious living matter to you.
- A product you've helped take from 0 to 1 (and beyond).
- A wild growth idea you'd love to execute.
Email:
Please do follow me on my LinkedIn page for more information-
