Learner Pathway Officer

JOB TITLE: Learner Pathways Officer (Digital Marketing and student recruitment)

REPORTS TO: Learner Pathways; Marketing and Liaison Lead

WORK PATTERN: Full Time (37 hpw), Term Time + 1 week (200 days)

CONTRACT: Permanent

SALARY: SSP11 £28,634pa FTE. Actual £25,228pa

Purpose of the Role

Lead by your manager as part of a dynamic team you will:

· Enhance and evolve the John Leggott College (JLC) brand identity, ensuring it remains modern, distinctive, and aligned with the college's values, mission, and strategic objectives.

· Drive innovative and impactful digital and traditional marketing campaigns that engage prospective students, parents, and the wider community across multiple platforms.

· Effectively communicate the JLC experience and values, showcasing the college's strengths, achievements, and student success stories through creative storytelling and high-quality content.

· Support student recruitment, retention, and conversion, by developing engaging marketing materials, managing digital engagement journeys, and monitoring the effectiveness of campaigns throughout the admissions cycle.

· Represent and promote the college at key internal and external events, acting as a professional and enthusiastic ambassador for JLC, and serving as the primary link between the college and partner schools.

· Collaborate closely with the Marketing Manager and wider team to produce high-quality "Keeping in Touch" materials and communications that enhance engagement and conversion from application to enrolment.

· Track, analyse, and report on student engagement and outreach activity, identifying trends, opportunities, and areas for improvement within schools and the wider recruitment landscape.

· Contribute proactively to a creative, data-driven, and collaborative marketing environment, ensuring that all digital and offline activities support the college's strategic priorities and community reputation.

Key Responsibilities

1. Digital Marketing Strategy & Execution

· Develop and implement digital marketing plans aligned with the college's recruitment, brand, and communication objectives.

· Create and manage online campaigns across platforms

· Respond to monitored performance metrics

· Collaborate with admissions, alumni, and academic departments to support recruitment and outreach campaigns.

2. Website Development

· Maintain, update, and improve the college's website to ensure accurate, engaging, and accessible content.

· Work with internal departments to keep course information, news, and events up to date.

· Ensure web content aligns with brand tone and compliance.

3. Content Creation & Management

· Create and manage digital content (blogs, news stories, videos, graphics, student testimonials).

· Support the team and students in generating engaging, high-quality content that promotes the college experience.

· Contribute to photography, video shoots, and design projects related to digital marketing.

4. Analytics, SEO & Reporting

· Use analytics tools to track performance.

· Conduct SEO audits and implement improvements to boost organic visibility.

· Track user journeys and recommend UX improvements for the website.

5. Collaboration & Stakeholder Engagement

· Work closely with the LPT and alongside admissions and the academic teams to align messaging.

· Support events (open days, recruitment fairs) through digital promotion.

· Liaise with external agencies or partners where needed (advertising, creative, or technical).

· Train or guide staff on basic CMS or social media best practices.

6. Brand & Compliance

· Ensure all digital materials align with college branding guidelines.

· Maintain compliance with data protection, accessibility, and copyright standards.

· Uphold the college's reputation through appropriate online representation.

IN ADDITION TO THE ABOVE-MENTIONED ATTRIBUTES THE POSTHOLDER WILL BE EXPECTED TO:

• Work in any capacity, as directed by Pathway team Lead (Marketing and Liaison), to support all areas of the service, as need requires.
• To build relationships with students and advocate their views, opinions and needs.
• Achieve agreed targets and performance indicators across all areas of responsibility.
• Assist with general student support activities and additional events such as open evening's, results days, taster days and enrolments, as required.
• Access training and development opportunities, both internally and externally, to maximise job-specific skills and experience across the whole service.
• Work with partner colleges and other cross-college departments to deliver joint functions and service and strengthen cross-college regional provision.
• Work within a target-setting and quality improvement framework for the area, including benchmarking service and performance against key KPIs
• Work with, meet with and support colleagues across different functions of the college in terms of the service for learners.
• Work in line with college policies – e.g. Health and Safety or Equality and Diversity.
• Support the safeguarding of learners at all times.
• Work within an allocated budget and comply with financial regulations.
• Explore and improve the use of social media and mobile technology as a communication tool for HE, Apprenticeship, enterprise, work experience, employability and enrichment research.
• Attend, as necessary, meetings of all College Staff.

The job description is an outline of the key tasks and responsibilities and is not intended as an exhaustive list. The job may change over time to reflect the changing needs of the College, as well as the personal development needs of the post holder.

We strive for equality throughout the college and positively encourage applications from all sections of the community. The College has a strong commitment to safeguarding and promoting the welfare of young people and vulnerable adults and all appointments are subject to an enhanced DBS clearance.

Job Types: Full-time, Permanent

Pay: £25,228.00 per year

Benefits:

• Canteen
• Company pension
• Free flu jabs
• On-site parking

Work Location: In person