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Mobile Marketing Executive

2 weeks ago

City Of London England, United Kingdom Michael Page Full time £35,000 - £55,000 per year

This role supports mobile marketing campaigns across UK and global markets, helping to drive user growth through paid app channels and performance-focused strategies. It involves hands-on execution, reporting, and collaboration across teams, with exposure to ASO, fraud prevention, and mobile analytics.

Client Details

A global digital brand operating multiple consumer platforms in the online entertainment space. With a presence in key international markets, they focus on user-first experiences, data-led marketing, and long-term growth across mobile and web channels.

Description

  • Support mobile marketing campaigns across UK and global markets
  • Assist with paid app channels like ASA, UAC, FB, DSPs, and ad networks
  • Collaborate with country teams to deliver performance-focused strategies
  • Monitor KPIs including growth, CPA, LTV, and conversion rates
  • Contribute to campaign reporting and performance analysis
  • Help develop creative strategies and optimize in-app engagement
  • Support ASO, mobile attribution, and fraud prevention initiatives
  • Explore new channels to expand campaign reach and effectiveness
  • Work with BI and analytics teams to improve tracking and efficiency
  • Assist with onboarding new markets into in-house mobile operations

Profile

  • 2+ years in mobile marketing, ideally with UK and international experience
  • Hands-on with ASA, Google Ads, FB App Campaigns, DSPs, and mobile ad networks
  • Familiar with tracking tools like AppsFlyer, Firebase, GA4, and fraud platforms
  • Experience in digital performance planning and forecasting
  • Strong communication and stakeholder engagement skills
  • Comfortable working across multiple countries and cultures
  • Highly analytical, data-driven, and tech-aware
  • Able to manage multiple projects and meet deadlines
  • iGaming experience is a plus but not essential
  • Familiar with marketing tech and automation tools

Job Offer

  • Hybrid work model: 3 days in office, 2 days remote
  • 24 days annual leave, increasing with tenure
  • Private healthcare and life insurance after probation
  • Company pension scheme
  • Monthly team lunches and regular social events
  • Career development in a global entertainment group