Marketing Specialist

1 day ago

Leicester, Leicester, United Kingdom FateDate®️ Full time

Marketing Executive – FateDate (Equity-Based Compensation)

Remote (initially) → Hybrid (future)

join our team

Company Description

FateDate is redefining modern dating. More than a typical dating platform, we blend advanced user verification with curated real-world experiences through venue partnerships—creating a safer, more authentic, and more meaningful way for people to connect. As we prepare to launch
FateDate 2.0
, we're entering an exciting phase of rapid build, brand expansion, and market activation.

Role Overview

We are seeking a
Marketing Executive
with strong digital, growth, and launch experience to play a critical role in bringing
FateDate 2.0
to market. This role is ideal for someone who thrives in a dynamic startup environment and is passionate about scaling early-stage consumer apps organically.

You will lead marketing strategy development, organic growth initiatives, App Store Optimisation (ASO), community building, content direction, and campaign planning. Your work will directly impact how FateDate is discovered, adopted, and loved by users.

In addition to driving marketing strategy, organic acquisition, and ASO, this role includes supporting
venue acquisition
and building
corporate and hospitality partnerships
. These real-world relationships are core to FateDate's unique value: creating curated dating experiences that connect users beyond the screen.

Initially remote, this role will transition into a hybrid working model as the team grows.

Key Responsibilities

  • Develop and execute the
    go-to-market strategy
    for FateDate 2.0
  • Build and grow strong
    organic acquisition funnels
    , including SEO, content, social, and community
  • Take ownership of
    App Store Optimisation (ASO)
    for iOS and Android to maximise visibility and conversion
  • Drive
    brand awareness
    and user engagement across digital channels
  • Plan and execute multi-channel marketing campaigns (social, PR, influencers, partnerships)
  • Work closely with product and design teams to align marketing with product development
  • Create and manage marketing assets including messaging, content briefs, social media direction, and brand positioning
  • Analyse performance data to optimise campaigns and inform strategic decisions
  • Support the establishment of a scalable marketing engine as the company grows
  • Identify opportunities for partnerships and grassroots growth initiatives
  • Champion the voice of the customer across the organisation

Qualifications

  • Proven experience in
    digital marketing
    ,
    growth marketing
    , or
    marketing for mobile apps
  • Strong expertise in
    organic growth
    ,
    SEO
    , and
    content strategy
  • Hands-on experience with
    App Store Optimisation (ASO)
  • Strong understanding of user acquisition metrics and analytics tools
  • Ability to plan and execute impactful launch strategies
  • Excellent communication, creativity, and collaboration skills
  • Experience in the
    dating
    ,
    social networking
    , or
    consumer app
    space is a plus
  • Start-up experience is highly desirable
  • Bachelor's degree in Marketing, Communications, Business, or related field

Compensation

  • Equity-based
    package

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