Senior Digital Marketing Executive

Introduction

Spicerhaart is the largest independently owned property group in the UK. We work together with thousands of customers a year using multi-award-winning marketing and leading smart technology to help buy, sell, let or rent property, as well as their financial needs.

As part of our continued growth, we are looking to strengthen our marketing capabilities.

Our success is attributed to our focused ambition to be the best at what we do with the emphasis on delivering the ultimate customer experience. This is supported by excellent training and development delivered by our highly-skilled in-house team. Our people are our brand and our unique organisational culture echoes our commitment as a forward-thinking business.

We understand that none of this would be possible without the drive, dedication and determination of our colleagues. When you join Spicerhaart you become part of the Spicerhaart family. Your career is important to us; we are passionate about training and developing you to realise your full potential and achieve success.

We expect you to do all that you can to meet our expectations and achieve our personal goals.  You will be motivated and committed to perform to the best of your ability and put the customer at the heart of everything you do. 

Role title:

Senior Digital Marketing Executive (Marketing Automation & Avatars)

Location:

Colwyn House, Head Office (hybrid working currently)

Accountable to:

Digital Marketing Manager

Direct Reports:

n/a

Main Purpose of the role:

We are looking for a Senior Digital Marketing Executive to join our busy Marketing team at Colwyn House (hybrid working currently).

Reporting to the Digital Marketing Manager, this new role will be responsible for the day-to-day management and implementation of the marketing automation and AI Avatar programmes, utilising a range of platforms to achieve the objectives of our Estate Agency and Lettings divisions.

This an exciting and varied role that would suit an ambitious marketer, preferably with knowledge of marketing automation and content platforms.

Activities/Main Duties:

Operational

· Marketing Automation:  Manage the use our marketing automation platforms to generate and send out targeted email/SMS campaigns to our customers and prospects. Testing, monitoring and reporting will be required to fully optimise all activity.

· Avatars:  Oversee the set-up, implementation and optimisation of our dynamically-generated AI Avatar content.

· Reporting:  Accurate and timely reporting with insightful, actionable commentary to drive KPIs and improve ROI.

· Training:  Input into the Learning & Development teams' creation and editing of guidelines, set-up documents across brands and training documents.

· Design: Build & maintain effective relationships with our in-house design studio to drive the creation of digital assets across activity & campaigns.

· Stakeholder management & Networking: Establish and build effective working relationships and an operating rhythm with key stakeholders within the business.

Success Measures

· Meet agreed objectives and deadlines.

· Optimise marketing automation and Avatar channels to have best return on ROI.

Role Specific Competencies

Operational

· Excellent interpersonal and stakeholder management skills.

· Commercial acumen on top of digital marketing skills.

· Proficient in IT and Office package skills, particularly in the use of spreadsheets and databases.

· Excellent project management skills.

· Excellent time management and organisational skills.

· Attention to detail & analytical mind.

· Self-starter with a thirst for learning.

· Ability to work to tight deadlines.

· Demonstrate the ability to be proactive and creative.

· Excellent customer service skills.

Experience

· Ideally three years digital marketing experience, including marketing automation systems, content and brand management.

Qualifications

· Ideally educated to degree level.

· Marketing qualification, e.g. CIM or equivalent is desirable

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