Marketing & Brand Specialist

Marketing & Brand Specialist

Location: Luton

Hours: Full-time, Monday–Friday, 8am–5pm

Salary: 27-30k

Role Purpose

We're looking for a creative and strategic Marketing & Brand Specialist to lead Inspire FM's marketing and communications. This role will shape and deliver impactful campaigns that strengthen Inspire FM's brand, deepen community engagement, and ensure a consistent, compelling voice across radio, digital, and event platforms.

You'll combine strategic planning with hands-on delivery — developing creative campaigns that connect with our audience and amplify Inspire FM's mission to inform, educate, and inspire.

Key Responsibilities

Strategy & Campaigns

• Develop and deliver an annual marketing and communications strategy aligned with Inspire FM's vision and goals.
• Plan and execute integrated campaigns across digital, print, PR, and on-air channels.
• Use audience insights and analytics to guide campaign planning and evaluate performance.

Brand & Creative Direction

• Maintain and evolve Inspire FM's brand identity across all touchpoints.
• Ensure consistency in tone, design, and messaging across materials and platforms.
• Oversee production of marketing assets, including publications, email templates, and multimedia content.

Communications & PR

• Lead Inspire FM's marketing and omni-channel communications strategy, including PR, newsletters, and press releases, to effectively communicate key messages and successes.
• Build and nurture relationships with media outlets and manage proactive and reactive media engagement.
• Develop compelling case studies and success stories that showcase community impact.

Digital & Social Media

• Oversee Inspire FM's digital presence across website, app, and social media platforms.
• Manage email marketing campaigns, audience segmentation, and performance reporting.
• Work with the digital team to align traditional and digital marketing efforts.
• Monitor analytics and KPIs, providing insights and reports to inform future strategy.

Team Collaboration & Events

• Collaborate closely with the marketing and production teams, supporting project delivery and creative development.
• Work cross-functionally to ensure marketing activities align with organisational goals.
• Support flagship events — such as Inspire Eid and The Big Iftar — with promotional strategy and execution.

Internal Communications & Culture

• Contribute to effective internal communication and staff engagement.
• Champion Inspire FM's brand values and foster a culture of creativity and collaboration.

Note: This job description is not exhaustive. Duties may evolve in line with organisational needs.

Person Specification

Essential

• Minimum 3 years' experience in marketing, communications, or digital media.
• Proven success in developing and delivering multi-channel campaigns.
• Strong copywriting, editing, and visual communication skills.
• Experience collaborating across departments and managing creative projects.
• Proficient in marketing tools such as Google Analytics, Meta Business Suite, Canva/Adobe CC, and Mailchimp.

Desirable

• Degree or CIM qualification in Marketing or Digital Media.
• Experience in community media, broadcasting, or the charity sector.
• Understanding of Islamic community values and networks.
• Awareness of accessibility and inclusive communication standards.

Why Join Inspire FM?

Inspire FM is a community-driven radio station and media platform that aims to uplift, educate, and connect people across Luton and beyond. You'll be part of a passionate team using creativity and communication to make a real difference.

To Apply:

Please send your CV and a short cover letter outlining your experience and why you'd be a great fit for this role to by Friday 21st November 2025.

Job Types: Full-time, Permanent

Pay: £27,000.00-£30,000.00 per year

Work Location: In person