Marketing Specialist
2 days ago
About IDR
Founded in 2020, IDR is a global expert network delivering fast, reliable, and cost-effective insights through a vetted pool of experts. With 250+ employees across 7 global offices, IDR operates 24/7 and is trusted by leading brands worldwide.
The role:
We're looking for a Marketing Specialist who can seamlessly connect marketing strategy with sales execution. In this role, you'll develop high-impact content, tools, and campaigns that elevate our brand, energize our sales team, and captivate existing and prospective clients. Part of a small marketing team, you'll translate market insights into compelling assets that accelerate the buyer journey, strengthen client engagement, and fuel measurable revenue growth. The ideal candidate blends creative marketing instinct with a strong grasp of the sales funnel, ensuring every initiative is crafted to build pipeline and drive results.
Key responsibilities
Develop thought leadership, client education, and brand-focused content that resonates with target audiences. Optimize content for SEO and AI-driven search to maximize reach.
Create sales materials, including pitch decks, product sheets, case studies, and proposal templates, to empower the sales team and accelerate the buyer journey.
Build targeted ABM campaigns and content for high-value accounts, supporting sales in creating personalized, impactful messaging.
Drive marketing initiatives for conferences, webinars, and other events, from strategy and promotion to event management, ensuring maximum engagement, lead generation, and brand impact.
Plan and execute multi-channel campaigns across email, social media, landing pages, and digital channels to drive awareness, engagement, and conversions.
Track campaign performance, measure impact, and iterate to continuously improve engagement, pipeline, and revenue outcomes.
Partner with sales, product, and other teams to ensure campaigns, messaging, and content strategies are aligned and impactful.
Qualifications & skills
Education
Bachelor's degree in marketing, communications, business, or a related field.
Experience
2–3 years of experience in marketing, sales enablement, or a hybrid role.
Strong content creation and copywriting skills.
Some understanding of sales processes, pipeline management, and lead nurturing.
Desirable: experience with CRM and marketing automation platforms (e.g., HubSpot).
Other necessary skills:
Excellent communication, project management, and collaboration skills.
Strategic thinking and ability to link marketing initiatives to revenue outcomes.
Strong organizational skills to manage multiple projects simultaneously.
Analytical mindset to measure content and campaign effectiveness.
Ability to simplify complex concepts for sales and external audiences.
Compensation & benefits:
Healthcare coverage: Comprehensive medical insurance.
Pension: 8% total contribution (employer, employee, and tax relief) through NEST.
Leave: 25 vacation days, plus UK bank holidays.
EEO & compliance statement
We are an Equal Opportunity Employer. Applicants must be legally authorized to work in the UK. The successful candidate will adhere to strict industry compliance protocols to protect confidential or non-public information in all expert interactions.
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