Senior Digital Marketing Manager

Ohme is on a mission to accelerate the global transition to clean, affordable energy. We do that by serving as an integrated hardware and software smart-grid platform, focused on the residential EV charging market.

The worlds of energy, transport and artificial intelligence are colliding and Ohme is at the heart of this new era. By using technology and data integrations to connect cars, chargers, people, energy providers and more, Ohme has a powerful platform that puts the consumer at the core.

Ohme has been selling its chargers to consumers since mid 2019 and has had exponential growth since. We are now operating in multiple countries and have partnerships with the likes of VW, Mercedes, Octopus Energy, and other innovative brands.

We are scaling up the business and are building out the team for rapid growth. If you're interested joining a fast-growing cleantech venture on a data and AI-first journey to speed up the global transition to clean, affordable energy, read on

As Senior Digital Marketing Manager you will lead and deliver the digital marketing strategy for Ohme - spanning acquisition, engagement, retention and growth. You will oversee and optimise our digital ecosystem (paid media, SEO/organic, CRM/lifecycle, analytics) and collaborate across functions to ensure digital marketing is a key growth engine.

Key Responsibilities

• Develop, own and execute the digital marketing strategy across paid, organic, SEO, CRM and lifecycle channels.
• Drive performance marketing initiatives, optimising CAC, CLV, ROI and pipeline contribution.
• Lead the planning, production and execution of demand generation campaigns (digital-first) including campaign creative, channel strategy, landing pages, tracking.
• Oversee content strategy and social/organic growth to raise brand visibility, drive engagement and support acquisition.
• Lead CRM, automation and lifecycle programmes to improve adoption, retention and overall customer lifetime value.
• Use data, analytics and reporting to provide insights, recommend improvements, and inform strategy.
• Collaborate with cross-functional stakeholders (Product, Sales, Partnerships, Operations) to align marketing activities with business goals and partner priorities.
• Manage and mentor more junior digital marketing team members or external agencies as required.
• Continuously test, iterate and optimise campaigns, channels and creative to maximise performance and scale.

Who you are

• Proven track record (typically 5-7+ years) in digital and performance marketing leadership, ideally in a B2C and/or partner-channel environment.
• Strong analytical capability - able to manage and optimise for CAC, CLV, ROI, pipeline metrics.
• Hands-on experience across paid acquisition platforms (e.g., Google Ads, Meta, programmatic), SEO/organic, marketing automation/CRM tools and analytics platforms.
• Experience building and scaling digital marketing programmes in a fast-growing environment (scale-up preferred).
• Excellent project-management and prioritisation skills; adept at managing multiple campaigns, channels and stakeholders.
• Demonstrated ability to collaborate and build trusted relationships with internal teams and external partners.
• Creative and strategic thinker who can combine big-picture vision with executional rigor.
• Comfortable working in a mission-driven, fast-paced environment; adaptable and driven.
• Excellent verbal and written communication skills; able to influence and present to senior stakeholders.

Benefits
You'll get to work in a fast-paced, rapidly growing scale-up with global ambitions, cutting-edge technology and a passion for sustainability. You'll have real ownership in helping customers transition to electric vehicles and a cleaner future.

Our benefits include:

• Competitive salary and bonus
• Hybrid office / remote-working practices
• Beautiful central London office with outside space
• Private Health Insurance
• Aegon Pension Scheme
• Life Assurance Scheme with death in service benefit of 4x salary
• Income Protection Scheme for long term illness
• Ride to Work Scheme
• Payroll Giving Scheme
• Season Ticket Loan to spread cost of travel over 12 months
• Eye Test every 2 years

Ohme is an equal opportunity employer. Diversity, Equity and Inclusion are at the heart of what we do and we encourage a culture where everyone can be themselves at work. We actively seek out a diverse range of talent and our policies ensure that every job application and employee is treated fairly, with equal opportunity to succeed and to feel included.