Associate Director, Social

Impression Digital

We are Digital Growth Specialists helping ambitious global brands push boundaries. We define and deliver integrated digital strategies that transform our clients from market players to market leaders. As we embark on another year of accelerated growth we're looking for a Associate Director, Social & Influencer to help us lead the charge.

The Opportunity

We're growing fast and looking to build one of the most exciting Social & Influencer offerings in the industry. 2026 is set to be a landmark year for PR & Social at Impression, with fresh leadership, renewed ambition and major plans to elevate our social and influencer output. We're looking for someone who's excited to help build this next chapter, shaping an offering that challenges the norms and leads the industry into what's next.

As Associate Director at Impression, you'll play a pivotal role in shaping our social & influencer offering, working hand-in-hand with a highly ambitious, creatively driven PR team to build standout campaigns that earn attention and shift culture. You'll elevate the work, energise the team and drive culturally sharp, commercially effective programmes for exciting brands.

This is a senior role for someone who wants to make a real mark. You'll lead thinking on social-first strategy, oversee influencer programmes end-to-end, and help set the vision for how we show up as an agency in a market that's moving at lightning speed. You'll have the autonomy to innovate, the support to grow and the platform to build something genuinely special.

What You'll Lead and DeliverStrategic Leadership

• Shape and lead social and influencer strategies across key clients, ensuring work is insight-driven, culturally relevant and results-focused. Ensuring campaigns are maximised for creativity, relevance and reach. Strategies are devised to achieve our clients' goals and use a combination of proactive and reactive social tactics to realise these.
  

• Translate brand challenges into social-first creative solutions and influencer programmes that cut through.
  

• Spot opportunities to evolve our offering, bringing in new approaches, formats or partners.

Client Excellence

• Act as senior lead for priority accounts: building trusted relationships, giving sharp counsel and ensuring exceptional delivery.
  

• Lead responses to briefs, from strategy to creative to influencer identification and activation.
  

• Confidently manage senior stakeholders, handling sensitive conversations with clarity and authority. Work collaboratively in a cross-functional capacity with other teams across PR, Paid Social, Programmatic, Creative and Strategy to maximise brand amplification where budget and opportunity allow.
  

Campaign Delivery & Innovation

• Work closely with the PR & Social Director to develop and deploy service improvements across social and influencer to ensure it's an industry-leading offering and maximised for campaign success.
  

• Oversee creator selection, negotiation, contracting and measurement with a high standard of rigour.
  

• Champion excellence across paid and gifted influencer content, as well as organic social channel planning, posting and performance.
  

• Ensure all work ladders up to client KPIs and delivers demonstrable value and impact.
  

Growth & Profile

• Identify and drive opportunities to grow existing accounts in collaboration with our Client Success and Strategy teams and promote cross-selling into social and influencer.
  

• Lead new business pitches, owning the social & influencer narrative, ensuring these are creative and commercially focused in order to convert opportunities.
  

• Iterate on our new business approach, ensuring pitching materials remain relevant and impactful to prospects.
  

• Help build the agency's external profile through contributing to the marketing strategy to grow new business pipeline for social and influencer, specifically through regular public speaking (via conferences, webinars and workshops) and publishing of thought leadership content (video and written, via social and Impression's website).
  

• Champion ways of working and case studies completed by the team internally and externally, evangelising the service offering and Impression publicly.
  

Who You AreA Social & Influencer Expert

• 5+ years of experience working in Social & Influencer, meaning you have developed a deep understanding of the creator economy, platform behaviours, social trends and how culture moves.
  

• Proven experience in creating and leading complex influencer and social strategies across a range of client verticals.
  

• A natural creative thinker who knows how to turn insights and trends into standout social content that truly engages audiences.
  

• You have experience in using influencer marketing platforms, to research, outreach and negotiate contracts with relevant nano, micro, macro and mega content creators.
  

• You have experience in using third-party tools tailored to social listening, using these to show the influence of your work.
  

• You're fluent in all things spreadsheets and data, mining first- and third-party data to spot audience and popular trends, informing your research, ideating and reporting.
  

• Exceptional at measurement and reporting, and have experience of turning performance data into clear impact and value for clients, hitting and exceeding KPIs.
  

Commercially Sharp & Curious

• Able to spot opportunities, build proposals and play a key role in business development.
  

• Strong financial understanding, able to create scopes, price work accurately and understand how to resource.
  

• Comfortable managing and growing an individual P&L for social and influencer revenue.
  

• You have a working understanding and curiosity of complementary services to Organic Social, including Paid Social, PR, Programmatic and Creative and are able to use these for the benefit of increased campaign amplification.
  

A Natural Leader

• Confident leading teams, senior clients and multidisciplinary groups.
  

• Energised, engaging presenter who is well-versed in presenting strategies to clients and prospects.
  

• You can lead, mentor and energise the social & influencer team (as well as the wider PR team), supporting career development and nurturing a high-performance culture.
  

• Thrives in a fast-moving environment, balancing multiple priorities with ease.
  

• Set standards for delivery and creative thinking, acting as a role model for the division.
  

• Collaborate across PR, creative, paid and data teams to deliver connected, integrated work.
  

• Articulate, solutions-focused and strong under pressure.
  

• Ambitious and Future-Facing.
  

• Someone who wants to help shape a growing division and create a legacy.
  

• Brings fresh thinking, new approaches and a hunger to stay ahead of culture.

Starting salary £50,900About Impression

Impression is a multi award winning and fast growing digital marketing agency with offices in Nottingham, London and Manchester.

We are Digital Growth Specialists who help ambitious global brands push boundaries. We design and deliver integrated digital strategies that transform our clients from market players into market leaders.

Our agency is powered by exceptional people. Our diverse team brings together expertise from across the digital landscape, allowing us to accelerate change and deliver results that drive business growth at pace. Our collaborative, creative and inclusive culture supports our reputation as a leading digital employer and we are committed to nurturing talent so that everyone can reach their full potential.

We also recognise that we are part of something larger. We are on a mission to use business as a force for good and are actively committed to creating a positive impact for our people, our planet and our community.

What Makes Us Different

We are proud to appear in the Flexa 100 list of the most flexible companies to work for and to be officially recognised as a Great Place to Work. Join us on our growth journey and be part of a culture that prioritises wellbeing and personal development.

Alongside our culture, we offer:

• Flexible hybrid working

• A 4.5 day working week with Friday afternoons off throughout the year

• Private medical insurance with access to an EAP

• Impression funded specialist therapy sessions with up to six sessions part funded

• Enhanced sick pay

• Access to OpenUp virtual therapy

• Enhanced parental leave

• Twenty eight days annual leave plus bank holidays

• Life leave for unexpected personal events

• Pregnancy loss and parental bereavement leave

• Compassionate leave

• Eye care vouchers

• Techscheme savings

• Travel to work scheme

• Railcard salary sacrifice

• Budget for books, tools and software

• A full social calendar

• Summer and Christmas parties at off site locations

• Opportunities to attend national and international conferences

• Top tier Apple equipment

• Cyclescheme savings

• Contributory pension scheme

• Office dogs, a drinks fridge, ping pong, foosball, tea, coffee and snacks

Diversity, Equity and Inclusion

We're listening and we're learning.

We're committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. But we know we still have work to do. Improving fairness – in our agency and our industry – is something we're passionate about, and we're committed to having the conversations, making the changes and helping other businesses to do the same.

We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We'll also make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.

Strictly no recruitment agencies.

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