Influencer Director

Influencer Director

Location: McCann London (Hybrid working)

A bit about McCann Content Studios (MCS)

McCann Content Studios is a global hub for social and influencer capabilities. The division combines creative services, audience development, creator partnerships, and performance measurements under one single entity and boasts a suite of unrivalled propriety tools. MCS's client roster includes Aldi, Nike, X-Box and more.

McCann Content Studios London is part of McCann London, a creative agency dedicated to telling the truth and telling it well. Because when a truth is well told, things change for the better. We've delivered joy to the nation with Snoop Dogg for Just Eat, given everyone the right to access great quality food with Kevin the Carrot for Aldi, helped L'Oréal show people that 'They're Worth It' and put a 'Priceless' tag on Mastercard.

A bit about the team

The Influencer Director role is a critical part of the Influencer arm of McCann Content Studios. The team are culturally curious and innovative, delivering strategic global influencer focused marketing solutions at scale. We are on a mission to create work which drives purpose, passion and results, building communities through Influence.

A bit about the Influencer Director role

You'll be responsible for concepting, managing and supporting the development of influencer marketing campaigns and proposals on behalf of our clients whilst helping to lead the influencer marketing team. This role is instrumental in crafting creative influencer-led strategies and running campaigns from the initial briefing process through to execution and everything in-between. You'll value the importance of seamless day-to-day client servicing and support and manage our wider team.

We're looking for a self-starter who demonstrates resourcefulness and initiative. You'll own the day-to-day approach and logistics of defining strategies – from theory through to creative ideation, casting, analysis and reporting on robust data and insights. You'll be comfortable managing talent/talent teams and client relationship through to campaign completion.

Key duties and responsibilities

• Working with the wider team to execute and enhance a best-in-class influencer marketing service offering, including insight/analytics, innovation, social trend, tools, platforms and campaign measurement

• Utilising creative thinking to best deliver creator activations for our clients

• Driving best practices around campaign delivery, using influencer marketing tools alongside championing the implementation of new tools and processes as required

• Performing competitive analysis, industry research, assessment of best practices and KPIs in a consistently changing landscape

• Leading negotiations on behalf of clients to procure the appropriate influencers and preferable ROI for campaigns and clients

• Acting as key liaison during negotiations, contract execution and live campaigns

• Assisting in the development of pitches to existing clients and for new business, with the ability to be flexible to meet the needs of the pitch.

• Showcasing inherent contractual understanding – ability to draft, negotiate and execute robust influencer agreements, ensuring templates are up to date with the ever-evolving nature of the industry Using an existing network of contacts / relationships and industry knowledge to build and fast-track opportunities

• Keeping abreast of current projects in development; collaborate with wider team to brainstorm and create opportunities for clients

• Displaying best-in-class activation and project management skills

• Maintaining a complete grasp of client's business, needs and objectives – what they do and what they want to achieve, taking ownership and accountability for work and projects

• Leading by example, providing adequate support and mentorship to junior members of the team, ensuring effective communication and collaboration, including managing upwards to the senior team as required Overseeing the formal client review process and take responsibility for the internal "Wash Up" process on completion of each project

• Taking ownership of effective account planning, ensuring resources are aligned to meet client demands at all times

• Holding accountability for accurate project budgets, in conjunction with senior management when required

• Working with finance to oversee and implement timely generation of required invoices and the overseeing of influencer payments

Demonstrating high levels of commerciality and applying a keen understanding of the broader marketing environment

A bit about you

Must have:

• A natural client servicing ability. You'll be approachable and very personable with a can-do attitude.

• Previous experience leading large scale inflection campaigns in a fast paced environment

• Ability to work well with other teams such as strategy, creative and social to ensure that clients needs are always covered

• Confident in 'owning the room' and with public speaking with excellent presentation skills

• Highly organised and process driven with strong time management and the ability to multitask and manage simultaneous projects, changing priorities when needed

• Thorough approach to solving problems and ability to mediate with a work ethic than embodies "how can we make this happen"

• Is a change champion and pioneers new ideas and approaches

• Committed to deliver results and goes after the target with a strong focus on KPIs

• A social media expert with deep knowledge of platforms and trends

• Expert knowledge in data collation and influencer analytics

• Competent computer skills, can produce PowerPoint presentations that engage and captivate

• A keen understanding of the key benefits of the Influencer business and the commercial requirements

• Knowledge & experience in the implementation and optimisation of paid social campaigns – experience in Instagram, Facebook Business Manager, Twitter Ads, LinkedIn and Snapchat

• Ability to conduct competitor analyses to understand how our clients' competitors leverage influencers and identify any gaps or opportunities for our clients

• Advanced proficiency with digital analytics and social tools, as well as Excel, Power Point and Creator IQ. Knowledge of social listening tools, audience planning tools and strategic tools are a bonus

• Adept in campaign tracking and utilisation of research tools and can adeptly synthesise insights from data, using insights and identified trends to inform future strategies and overall best practice approach

• You'll understand the difference between dwell time and views, reach and impressions and can answer questions about fluctuations in influencer engagements category with confidence and ease

• A natural curiosity to be always learning our evolving industry - reading, watching, listening to stay abreast of cultural trends that can inform and impact our work

Highly adaptive to changing client and team/business needs.

A bit about perks of the job

As well as the more standard benefits of holiday, pension, private medical insurance, life assurance and group income protection we offer:

• Three 'Time Well Taken' days throughout the year where we switch off collectively

• On-demand 1:1 mental health and coaching support through MyndUp (alongside a free Headspace membership)

• Subsidised on-site massages, haircuts and manicures as well as cuddles from furry friends (we're a dog friendly office)

• Free onsite breakfast, snacks and drinks with regular 'Lounge Nights' in the office rooftop social space

• Lots of tools to help us grow from SPARK (our internal L&D platform) to LinkedIn Learning, as well as external opportunities with NABS, WACL and the IPA, amongst others

• Your birthday off – because who wants to work on their birthday?

• A tree planted in your name for every year you celebrate your McCanniversary

• A Cycle to Work scheme and facilities including showers and hair styling appliances

Discounts with partners such as Eataly, Merlin and cinemas as well as access to independent financial advice

McCann Worldgroup is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Please let us know should you require any additional assistance or support during the process.

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McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, "Truth Well Told", McCann is the world's leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).