Content Strategist

Are you prepared to explore the ever-changing landscape of global commodity prices, forecasts, and market intelligence? Expana is a leading independent provider of this data for the food, consumer packaged goods (CPG), and capital goods industries. We offer our data and insights through various cloud-based SaaS products, as well as APIs and Data Feeds.

Join us in contributing to our continued success

We're hiring a Content Strategist
Tell compelling stories. Shape a premium brand. Drive meaningful engagement.
At
Expana
, we believe in the power of content to inspire, inform, and influence. We're looking for a creative and strategic
Content Strategist
to bring our brand and platform to life through insightful, high-impact content.

In this role, you'll work closely with subject matter experts across our business to craft thought leadership and marketing materials that resonate with a global audience in the commodities and data intelligence space. From articles and reports to webinars and video scripts — your words will help position Expana as a trusted voice in the market.

What You'll Be Doing

• Shape the Strategy
• Own and evolve a content calendar aligned to marketing priorities and commercial goals
• Identify timely opportunities by tracking industry trends and market developments
• Lead ideation and planning for standout content that showcases our expertise
• Create and Deliver
• Write and produce clear, engaging content across multiple formats: articles, reports, webinars, videos and more
• Support content production from scriptwriting to delivery — collaborating with internal teams and external partners where needed
• Stay current with emerging content formats, tech, and best practices
• Collaborate Across the Business
• Partner with experts across Editorial, Forecasting, Product Marketing and Sales to ensure content is accurate, relevant and insightful
• Work closely with channel owners to ensure content is distributed effectively across all platforms
• Measure and Optimise
• Track performance metrics and gather audience insights to refine and improve future content
• Evolve strategy based on results and feedback
• Champion the Brand
• Ensure all content aligns with Expana's brand tone, voice and visual identity
• Maintain consistency across all touchpoints and campaigns

What You'll Bring

• 3–5 years of experience in content strategy, content marketing or editorial in a B2B setting
• Proven ability to produce high-quality, impactful content in both written and multimedia formats
• Strong understanding of how content supports demand generation and brand positioning
• Background in Marketing, Journalism, Communications or similar
• Experience working within a DaaS business preferably but we will consider strong exposure within a SaaS company.

Bonus Skills & Experience

• Experience in data analytics or technology sectors
• Understanding of the commodities or financial markets
• Familiarity with webinar and video content production
• Ability to work independently and manage multiple projects in a fast-paced environment
• Strong research, storytelling, and stakeholder management skills
• Creative flair and sharp attention to detail

We're a growing, global company committed to innovation, collaboration, and excellence. At Expana, your ideas matter, your voice is heard, and your content will shape the way the world sees us.

Our Core Values at Expana
At Expana, we take great pride in our core values, which guide our actions and shape our culture:

Brilliance
: We strive for excellence in everything we do, pushing the boundaries of creativity and innovation to deliver outstanding results.

Connected
: We believe in the power of collaboration and communication. By fostering strong relationships within our teams and with our partners, we create a supportive environment that drives success.

Make a Difference
: We are committed to making a positive impact in our industry and community. Our actions reflect our dedication to sustainability, social responsibility, and delivering value to our stakeholders.

Other values such as trust, transparency, creativity, and ownership define our brand and company culture. These qualities are what we seek in our teams as well. Your unique communication style and optimistic vision will inspire harmony with colleagues, customers, and business partners. Your commitment to excellence and strong relationship skills are also valued. Positive energy and strategic skills are key to succeeding at Expana. We value both individual success and collaboration, seeking dynamic team players who think outside the box. Everyone's development is integral to our collective success, so we foster and support each person's strengths and talents.

In return for your hard work and dedication, we offer fantastic rewards. Please note that we operate with an agile working model, allowing for remote work and occasional travel to our offices.

It is important to mention that we use E-Verify with third-party suppliers in our hiring practices to ensure compliance with employment laws.