Head of Sales Enablement

About Global University Systems (GUS)

Global University Systems (GUS) is an international education group that empowers students to transform their lives through education. We believe education drives careers, lives, and society forward, enabling a brighter future for all. Our network of 30 institutions offers the broadest range of industry-relevant skills through inclusive, accessible, and digital-first learning. We currently educate around 122,000 students on campuses worldwide and have 20M+ unique subscribers to our courses. Our global ecosystem powers accessible digital learning and academic achievement.

About the Role

We are seeking a strategic and hands-on Head of Sales Enablement to build, scale, and optimise our Sales Enablement function across a fast-paced B2C conversions team. This role will lead sales operations, workforce planning, training, and performance optimisation across multiple education brands, ensuring high-quality conversion outcomes and a consistent learner experience.

The ideal candidate has deep expertise in B2C sales environments, thrives in high-volume, high-cadence settings, and brings a data-driven approach to pipeline management and sales excellence.

Key Responsibilities

Sales Enablement & Training

• Build and lead a comprehensive sales enablement strategy across multiple education brands.
• Design onboarding, coaching, and continuous training programmes to enhance advisor performance and conversion quality.
• Develop playbooks, scripts, objection-handling frameworks, and best practices tailored to each brand.
• Partner with Marketing, Admissions, and Product to ensure messaging is aligned and updated.

Sales Operations & Workforce Management

• Establish and lead Sales Operations, including processes, reporting, CRM governance, and performance tracking.
• Oversee workforce planning, scheduling, and productivity optimisation for high-volume sales teams.
• Build operational workflows that support a consistent, high-quality conversion engine.

Data, Insights & Pipeline Management

• Own pipeline visibility across brands, ensuring accurate forecasting, pacing, and performance management.
• Analyse conversion metrics, advisor performance, and lead flow to identify opportunities for optimisation.
• Bring a data-led approach to decision-making, reporting, and continuous improvement.
• Introduce dashboards, KPIs, and analytics that drive accountability and transparency.

Cross-Functional Leadership

• Collaborate closely with Marketing on lead quality, audience segmentation, and funnel performance.
• Work with Admissions and Academic teams to ensure seamless handover and learner experience.
• Partner with Product and Tech to influence CRM improvements and automation.

Experience & Skills

• Experience in sales enablement or sales operations within a B2C, high-volume environment
• Strong understanding of training design, workforce management, and performance coaching.
• Proven ability to work with data and dashboards to identify issues and optimise performance.
• Comfortable operating across multiple brands and supporting teams at pace.
• Excellent communication skills; able to influence and work closely with sales leadership.

Global University Systems equal opportunity employer. We provide equal opportunities and are committed to the principle of equality regardless of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability.

The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager.

There is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies.