Digital Marketing Manager

1 week ago

London, Greater London, United Kingdom NatWest Group Full time £30,000 - £60,000 per year

Our people work differently depending on their jobs and needs. From hybrid working to flexible hours, we have plenty of options that help our people to thrive.

This role is based in the United Kingdom and as such all normal working days must be carried out in the United Kingdom.

Job Description
Join us as a Digital Marketing Manager

  • We're looking for a Digital Marketing Manager to join our team, where you'll drive and manage exceptional growth through owning the end-to-end and delivery of multi-channel campaigns, with a strong focus on email marketing and web as the primary channels
  • You'll develop plans to grow and retain customers, working as part of cross-functional scrums and a wider, fast-paced digital organisation, ensuring strategic and operational alignment and integration
  • It's an opportunity to gain recognition as an expert in the complete production, management and execution of digital initiatives, particularly in high volume, high quality email communications

What you'll do

In this key role, you'll manage the planning, creation, testing, scheduling, and delivery of daily and weekly email campaigns, ensuring accuracy, timeliness and alignment with business objectives. With full consideration and ownership of the campaign and digital journey, you'll ensure effective measurement and reporting on all campaigns.

You'll be seen as a key digital contact to relevant stakeholders, and you'll partner with all Marketing teams. Working within a scrum, you'll make sure that digital is given full consideration in the creative development of campaigns and that all activity is supporting the wider customer obsessed, commercial and brand objectives.

Your role will also involve:

  • Partnering with teams across the bank to support the adoption, usage and efficiency of digital platforms and channels
  • Utilising digital platforms to grow our business and improve customer net promoter scores
  • Carrying out regular A/B testing to make sure the most effective creative messaging is used in all channels
  • Utilising segmentation and data to deliver targeted and personalised campaigns

The skills you'll need

To be successful in this role, you'll need proven experience in managing a high volume of email marketing campaigns, including template creation, testing, scheduling, and reporting. You'll have excellent knowledge of email best practices deliverability, compliance, personalisation, and optimisation experience of working in a digital marketing environment, with knowledge of the Adobe campaign suite. We'll expect you to have experience of using testing and optimisation techniques and a background of focusing on metrics and reporting and making continuous changes to make sure targets are met.

We'll also need you to have:

  • Proficiency in analytics and data management
  • Experience with Adobe Campaign or a similar enterprise-level email marketing platform
  • Excellent organisational and time management skills and experience of coordinating multiple tasks and priorities
  • The ability to work in an environment that is constantly changing, evolving and innovating
  • Experience of working well as a team and the ability to work in a complex matrix environment
  • The ability to ensure best in class campaigns are delivered to agreed timescales

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