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Senior Marketing Manager, Mid-Market Global Football

2 weeks ago

Leeds, Leeds, United Kingdom Hudl Full time £45,000 - £80,000 per year

At Hudl, we build great teams. We hire the best of the best to ensure you're working with people you can constantly learn from. You're trusted to get your work done your way while testing the limits of what's possible and what's next. We work hard to provide a culture where everyone feels supported, and our employees feel it—their votes helped us become one of Newsweek's Top 100 Global Most Loved Workplaces.  

We think of ourselves as the team behind the team, supporting the lifelong impact sports can have: the lessons in teamwork and dedication; the influence of inspiring coaches; and the opportunities to reach new heights. That's why we help teams from all over the world see their game differently. Our products make it easier for coaches and athletes at any level to capture video, analyze data, share highlights and more.

Ready to join us?


Your Role

We're looking for a leader to join us as the Sr. Marketing Manager for Global Football, responsible for leading the Mid-Market Football team in the planning, development, and execution of multi-channel digital marketing strategies. This is a pivotal role focused on raising brand awareness, increasing demand, and positioning Hudl as the go-to sports technology provider for semi-professional and amateur football.

As the Sr. Marketing Manager for Global Football, you'll:

  • Drive strategy and execution. You'll own the marketing strategy for semi-professional and amateur football, creating quarterly plans with KPIs to drive brand awareness and adoption through integrated, multi-channel campaigns. You'll ensure this strategy aligns with overall business goals by collaborating closely with sales and strategy teams.
  • Champion a test-and-learn culture. Implement a test-and-learn environment where you challenge assumptions and use data to optimize campaigns, scale what works, and inform future strategies to continuously improve our approach.
  • Partner and collaborate. Work with central marketing functions (web, content, social, design) and product marketing teams to deliver cohesive, high-quality outputs for product launches and feature rollouts.
  • Manage external partners. Manage external agencies in partnership with the Paid Media Manager, ensuring they are aligned on strategy, market insights, and performance expectations.
  • Simplify the buying experience. Develop a frictionless buying experience, whether online or offline, and create compelling narratives to engage the semi-professional and amateur community.
  • Analyise and report. Track and report on marketing performance, providing clear insights and recommendations to stakeholders based on key metrics like CTR, CPL, and ROAS

This role requires 3 days in the office per week, so we're currently considering candidates who live within a commuting distance of our offices in Leeds.

Must-Haves
  • Experienced. You have 5–8 years of marketing experience, an understanding of marketing strategy and go-to-market approaches, and a bachelor of science or arts in Business, Marketing, Communications, or a related field.
  • Digital marketing expert. You have deep expertise in digital marketing channels like SEO/SEM, PPC, email marketing and automation, and social media, with a proven ability to identify target audiences and devise campaigns that engage, inform, and motivate.
  • Football domain knowledge. You have strong knowledge of the football pyramid, specifically the semi-professional and amateur football markets.
  • Data fluent. You have experience with web analytics applications (like Google Analytics), optimising website/landing pages (A/B testing), managing multi-channel campaigns, and leveraging data to effectively analyze and report on campaign results.
  • A leader and mentor. You have experience mentoring junior marketing team members and can demonstrate department leadership.
  • Autonomous. You are self-motivated, have strong leadership skills, and possess the proven ability to effectively manage time, prioritise tasks, and deliver high-quality work in a dynamic organization.
Nice-to-Haves
  • E-commerce background. You have experience managing and optimising B2C buying journeys, particularly in an e-commerce environment.
  • Vendor management. You have experience managing external vendors as an extension of an internal marketing team.
  • SaaS experience. Experience working in a Software as a Service (SaaS) environment is a plus.
Our Role 
  • Champion work-life harmony. We'll give you the flexibility you need in your work life (e.g., flexible vacation time above any required statutory leave, company-wide holidays and timeout (meeting-free) days, remote work options and more) so you can enjoy your personal life too.
  • Guarantee autonomy. We have an open, honest culture and we trust our people from day one. Your team will support you, but you'll own your work and have the agency to try new ideas.
  • Encourage career growth. We're lifelong learners who encourage professional development. We'll give you tons of resources and opportunities to keep growing.
  • Provide an environment to help you succeed. We've invested in our offices, designing incredible spaces with our employees in mind. But whether you're at the office or working remotely, we'll provide you the tech you need to do your best work.
  • Support your wellbeing. Depending on location, we offer medical and retirement benefits for employees—but no matter where you're located, we have resources like our Employee Assistance Program and employee resource groups to support your mental health.
Compensation

The base salary range for this role is displayed below—starting salaries will typically fall near the middle of this range.

We make compensation decisions based on an individual's experience, skills and education in line with our internal pay equity practices.

Base Salary Range

£46,000 - £77,000 GBP

Inclusion at Hudl 

Hudl is an equal opportunity employer. Through our actions, behaviors and attitude, we'll create an environment where everyone, no matter their differences, feels like they belong. 

We offer resources to ensure our employees feel safe bringing their authentic selves to work, including employee resource groups and communities. But we recognize there's ongoing work to be done, which is why we track our efforts and commitments in annual inclusion reports. 

We also know imposter syndrome is real and the confidence gap can get in the way of meeting spectacular candidates. Please don't hesitate to apply—we'd love to hear from you.

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