Digital Marketing Manager

We're making a difference: Together, we can ensure that there is enough water for everyone, now and in the future.
As our Digital Marketing Manager, you'll take ownership of the content, performance and overall user experience of the Portsmouth Water website. You'll ensure our online presence is clear, engaging and continually evolving to meet the needs of our customers.

Alongside leading a project to upgrade our website, you'll lead digital marketing campaigns and work closely with our Product team to enhance all digital touchpoints from our customer portal to our mobile app helping us deliver seamless and customer-focused digital journeys.

What will you be doing?
Key Responsibilities
As our digital marketing manager, you'll be the driving force behind the content and user experience of our website and support the development of our other digital channels including the customer portal, app and social media.

You'll be accountable for the day-to-day management of the Portsmouth Water website, continuously improving content, user experience, accessibility and SEO performance.

Working closely with the Brand & Campaigns Manager, you'll develop comprehensive digital brand guidelines for use across all digital channels.

You'll lead a major website change project, from building requirements, supporting agency procurement through to project managing the design, build and launch of a new Portsmouth Water website.

Working with stakeholders across the business to define requirements, information architecture and site structure to meet all business needs.

Leading efforts to consolidate all Portsmouth Water microsites onto one website platform.

Auditing the current site, improving content and delivering 'quick wins' while preparing for a seamless migration to the new site once built.

Building strong relationships across the business to write and develop compelling website content that meets the needs of customers, businesses, developers and all other stakeholder groups, including vulnerable customers.

Acting as the primary contact for website-related requests from across the business.

Actively looking for opportunities to improve how we present complex and important stakeholder content to maximise engagement, understanding and searchability moving away from PDF uploads.

Managing paid digital marketing campaigns, including video, display and social media advertising across Google and Meta to support key strategic communications and behaviour change campaigns.

Supporting Customer Experience and Product Teams with content, design and UX for the customer self-service portal and customer app to increase engagement looking for opportunities to better visualise content, promote gamification etc.

Utilising Google Analytics and other tools to optimise website and digital journeys

What do you need?
Skills, Qualifications & Competencies
Managing website content in CMS platforms e.g. Wordpress, Umbraco, Sitecore etc.

Strong understanding of Google Analytics, Google Search Console, Google Ads and Meta Ads etc.

Experience project managing a major web transformation project

Blends technical and creative skills strong digital skills, but also able to create compelling content.

Web copywriting skills

Collaborative able to work well with stakeholders across Portsmouth Water

Data driven

Website management/digital marketing experience

Previous experience of day-to-day management of a corporate website

We recognise people want to work in a variety of different ways
, and that's why we're happy to consider
flexible working arrangements
. Please feel free to talk to us at interview about the flexibility you may be looking for.

Please note, we may close this advert early if we receive a high volume of applications
so we encourage you to apply as soon as possible to avoid missing out.

We're committed to equality, diversity and inclusion
, and we actively encourage applications from all sections of society.

Please be aware,
the Company has a responsibility to ensure that all employees are
eligible to live and work in the UK
.

Due to the high volume of applications we may receive
, we're unable to respond to every applicant individually. If your application is of interest, we'll usually be in touch
within 4 weeks
of receiving it.

What can Portsmouth Water offer you?
At Portsmouth Water, We Believe In Rewarding Our People. Here's Just a Taste Of What's Waiting For You When You Join The Team

Holidays Made Better
Enjoy
27 days of annual leave
,
plus bank holidays
, giving you plenty of time to relax, recharge, and explore.

A Pension That Works for You
We'll help secure your future with a
generous pension scheme
, contributing
up to 15%
because your tomorrow matters as much as your today.

Performance Pays Off
You could earn a
non-contractual bonus
of
up to 6% of your basic salary
, linked to company performance because when we succeed together, you should benefit too.

Family Comes First
Whether you're welcoming a new arrival through birth or adoption, we've got your back with
enhanced maternity, paternity, and adoption leave and pay
.

Social Events
All expenses covered summer and winter social events

Peace of Mind, Always
Our
life assurance scheme
gives your loved ones extra security, with a
4x salary
lump sum benefit in case the unexpected happens.

Comprehensive Wellbeing Support
Whether you need
confidential mental health and wellbeing advice 24/7
through our Employee Assistance Programme, or
physical health support via our Virtual GP service
(available 8am10pm, 7 days a week for you and your immediate family), help is always close at hand with the
HealthHero
app.

Additional Support When You Need It
We know life has its ups and downs. That's why we offer
Private Medical Insurance - provided by Bupa
giving you access to expert healthcare and 24/7 confidential support.

PW Perks Treat Yourself
Enjoy exclusive
discounts at thousands of retailers
, plus exciting benefits like:

• Electric Vehicle Scheme (after 1 year)
• Cycle to Work Scheme
• Health Cash Plan and so much more