Marketing Manager

1 week ago

Reading RG LJ, United Kingdom Aspire Technology Full time £30,122 - £57,353 per year

Job Overview

We are seeking a dynamic and strategic Marketing Manager to lead our marketing initiatives and drive brand growth. The successful candidate will be responsible for developing and executing comprehensive marketing strategies, managing digital campaigns, and overseeing content creation. This role offers an exciting opportunity to utilise a broad skill set within a fast-paced environment, contributing significantly to organisational success. The ideal applicant will possess strong management capabilities, excellent communication skills, and a thorough understanding of digital marketing tools and analytics.

Duties

  • Develop, implement, and oversee marketing strategies aligned with organisational goals.
  • Manage digital marketing campaigns across platforms such as Google Ads, social media channels, and email marketing.
  • Conduct SEO optimisation to improve website visibility and search rankings.
  • Analyse campaign performance using tools like Google Analytics and Microsoft Excel, providing actionable insights.
  • Coordinate content creation including copywriting for websites, social media posts, and promotional materials using Adobe Photoshop and Microsoft PowerPoint.
  • Manage website content through WordPress, ensuring updates are timely and relevant.
  • Lead social media management efforts to enhance brand presence and engagement.
  • Collaborate with sales teams on B2B marketing initiatives to generate leads and foster business relationships.
  • Monitor industry trends and competitor activities to identify new opportunities.
  • Prepare reports on marketing performance metrics for senior management.
  • Supervise and mentor junior team members, fostering a collaborative environment.

Requirements

  • Proven experience in management within a marketing environment, with strong leadership skills.
  • Proficiency in SEO, Google Ads, Google Analytics, Email Marketing tools, WordPress, Adobe Photoshop, Microsoft Office Suite (Word, Excel, PowerPoint), and organisational tools.
  • Excellent communication skills in English, both written and verbal.
  • Strong project management abilities with the capacity to handle multiple campaigns simultaneously.
  • Analytical skills to interpret data effectively and optimise strategies accordingly.
  • Knowledge of B2B marketing practices and experience in social media management.
  • Demonstrated ability in copywriting tailored to target audiences.
  • IT literacy with a focus on digital marketing platforms and tools.
  • Exceptional time management and organisational skills to meet deadlines efficiently. This role is ideal for a motivated professional eager to lead innovative marketing projects while contributing to organisational growth through strategic planning and execution.

Job Type: Full-time

Pay: £30,122.03-£57,953.18 per year

Work Location: In person

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