Brand Manager

2 weeks ago


West Berkshire, United Kingdom Allexo Search Full time £50,000 - £80,000 per year

An exciting opportunity for someone who is a passionate brand builder to lead a product portfolio within a global leader in the drinks industry. This role is perfect for a strategic marketeer looking to make a significant impact in a fast growing category.

Key Responsibilities:

  • Develop and execute the long term strategic plan for a number brands in the portfolio
  • Drive innovation by identifying trends and bringing new ideas to market swiftly
  • Elevate brand partnerships, focusing on premiumisation and shelf appeal
  • Own the portfolio P&L, optimising price-pack architecture and unlocking growth opportunities
  • Analyse performance data, market dynamics, and competitor activity to inform decision-making
  • Collaborate with the equity team to create compelling campaigns and activation plans
  • Mentor and support an Assistant Brand Manager on the portfolio

The Ideal Candidate:

We're seeking an experienced professional with:

  • Proven track record in leading innovation projects from insight to execution
  • Strong strategic thinking skills and ability to shape long-term plans
  • Commercial acumen and analytical prowess in portfolio management
  • Consumer-centric approach with a passion for turning insights into relevant innovations
  • Excellent collaborative skills and ability to influence across teams
  • Agility to keep pace with trends and maintain brand relevance

Location:

Berkshire - 3 days office / 2 days home

Package:

£60,000 + Bonus + Benefits

This role offers an excellent opportunity for a dynamic individual to make their mark in a fast-paced, innovative environment. If you're ready to unleash your potential and drive growth in an exciting product category, we'd love to hear from you.

Desired Skills and Experience

Brand Marketing


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