Key Account Director Tours

1 week ago

London, Greater London, United Kingdom edyn Full time £90,000 - £120,000 per year

Purpose:
To own and lead Edyn's tours and groups sales strategy, driving revenue, client retention, and market growth through strategic account management and high-impact partnerships across the tour operators and group travel sectors in all relevant markets.

Reporting to:
Global Director Key Accounts

Location & Hours:
Based at our London offices 5 days a week. While officially office-based, the role requires extensive client engagement.

IN THIS ROLE YOU WILL BE RESPONSIBLE FOR THE FOLLOWING:

  • Own and manage strategic relationships with key tour operators and group travel providers to maximise commercial value and brand loyalty
  • Develop and execute a proactive tours and groups sales strategy, focused on driving revenue and optimising distribution
  • Shape and deliver growth plans for key regions, leveraging market insights and group travel demand data
  • Lead commercial negotiations, rate strategy, and joint initiatives with tour operators and group travel partners to optimise visibility and conversion
  • Drive tours and groups performance, including preferred partnership programmes and strategic alliances with organisations
  • Collaborate cross-functionally with revenue, marketing, and operations teams to align commercial goals and tactical execution
  • Analyse performance across all tours and groups channels, using insights to refine strategy and report on ROI
  • Represent Edyn at key industry events and conferences, building visibility and driving influence within the tours and groups sector
  • Identify and develop new tour operator and group travel partnerships, supporting growth and expansion into untapped markets and sectors

IN THIS ROLE YOU WILL NEED THE FOLLOWING:
Experience:

  • Significant experience managing strategic tour operator and group travel partnerships in hospitality looking after £3m plus of annual business
  • At least 5 years' experience in the hotel sector with focus on tours and groups
  • Proven track record of driving revenue and brand exposure through tour operators, group travel providers, and wholesale channels
  • Deep understanding of group booking processes, tour series contracting, and distribution strategies
  • Experience managing regional, national and international tour operator accounts with a commercial lens
  • Minimum 7 years in senior sales or account management roles in fast-paced, commercially focused businesses
  • Strong knowledge of the tourism landscape and group travel markets

Skills:

  • Strong communicator with excellent stakeholder and partner management skills
  • Strategic thinker with a high level of commercial acumen and a results-driven mindset
  • Confident negotiator with experience in group rate and contract management
  • Highly analytical and comfortable using performance data to shape sales activity
  • Proficient in sales, CRM, and reporting platforms
  • Excellent knowledge of tourism industry and group travel procurement practices

Attributes:

  • Entrepreneurial and commercially proactive, with a clear focus on growth
  • Client and brand-focused, with a solutions-driven approach
  • Self-motivated, collaborative, and able to lead initiatives independently
  • Well-connected within tour operator and group travel landscapes
  • Organised, detail-oriented, and driven to exceed performance expectations
  • Passionate about the tourism and group travel market and its evolving needs

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