Brand Writer

2 weeks ago

London, Greater London, United Kingdom Heidi Full time £40,000 - £60,000 per year

About Heidi

We believe that by 2050, every clinician will practice with AI systems that free them from administrative burdens and increase the quality and accessibility of care to patients across the world.

Built for clinicians, by clinicians, at the core of Heidi is its people. We are an eclectic bunch of inventors, builders, scientists, nurses, doctors, mathematicians, designers, creatives, and high-agency executors.

We achieve in 6 months what it takes our competitors 4 years to do. In just 12 months, 20 million patient consults were supported by Heidi, and we're now powering more than 1 million consults every week.

With our most recent $16.6MM round of funding from leading VC firms, we're geared up to supercharge our ambitious global growth, starting with the US, Canada, UK and Europe - and we need great people like you to get there.

The Role

We're looking for a Brand Content Writer who brings depth, clarity, and character to everything we share with the world. This isn't a role about performance marketing or product copy — it's about crafting intelligent, resonant content that builds credibility, earns trust, and reflects the ambition and precision of our brand. You'll create content across long, medium, and short form, from high-stakes announcements and clinician impact stories to opinionated thought leadership and crisp social posts. You'll help set the tone for how Heidi shows up publicly, creating content that resonates beyond the scroll.

What You'll Do

  • Create compelling content for brand-forward initiatives: LinkedIn posts, Instagram and Facebook content, thought leadership, impact assessments, funding or partnership announcements, keynote narratives, leadership updates, and more
  • Write in the natural voice of healthcare providers, avoiding tech jargon while respecting clinical expertise and medical terminology
  • Elevate the clarity, tone, and consistency of Heidi's external voice
  • Collaborate with leadership, design, product, and marketing teams to shape high-visibility messaging
  • Develop editorial calendars for content strategy and thought leadership across all platforms
  • Interview clinicians, collaborators, and internal experts to surface authentic stories and insights
  • Uphold editorial standards that prioritise substance, coherence, and respect for our audience

What We're Looking For

  • Background in journalism or clinical practice. We need someone who can write in a trustworthy, human tone
  • Ability to translate complex healthcare concepts into accessible, engaging content
  • Experience creating content for multiple platforms and formats
  • Understanding of healthcare professional audiences and their communication preferences

What do we believe in?

  • We create unconventional solutions to difficult problems and we build them fast. We want you to set impossible goals and make them happen, think landing a rocket but the medical version.

  • You'll be surrounded by a world-class team of engineers, medicos and designers to do your best work, inspired by our shared beliefs:

  • We will stop at nothing to improve patient care across the world.

  • We design user experiences for joy and ship them fast.
  • We make decisions in a flat hierarchy that prioritizes the truth over rank.
  • We provide the resources for people to succeed and give them the freedom to do it.

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