Country Manager UK

1 week ago

London, Greater London, United Kingdom Farmina Full time £60,000 - £80,000 per year

COUNTRY MANAGER UK

Farmina Pet Foods is a family-owned Italian company with over 50 years of experience. We are a leading company in the pet food's market, with four production facilities and sales in over 75 countries. We are a Pet Care company that is providing consultancy and a wide range of solutions also through our nutritional tools to all our final customer in order to support the health of their four leg family members.

Why Choose Us?

Would you like to be part of a fast-growing, international company that's passionate about innovation and making a difference in pet care? At Farmina, we value our team as much as our customers, offering a dynamic and collaborative work environment that fuels both personal and professional growth.

About The Role

In this position, your main responsibility will be to build and manage a highly effective team capable of achieving the sales, financial and marketing objectives set by the CEO.

You will also be responsible for creating and executing marketing strategies in collaboration with head office to increase brand recognition and value in the UK market.

The ideal candidate has a proven track record in sales and marketing within the UK market, preferably with experience in pet care, FMCG, or related sectors, and a demonstrated ability to scale D2C and e-commerce businesses.

Responsibilities:

  • Utilize strong negotiation and business skills to establish and maintain relationships with key stakeholders.
  • Effectively lead and manage human resources to create a positive work environment and maximize team performance.
  • Develop and execute marketing and sales strategies to grow brand presence in the UK, with a focus on direct-to-consumer and e-commerce channels.
  • Monitor key economic indicators and financial documents such as P&L, balance sheet and cash flow to ensure profitability and sustainability.
  • Build strong relationships with key customers, distributors and stakeholders to improve customer satisfaction and loyalty, including leveraging a UK vet industry network (wholesalers, vet clinics, pharma manufacturers) to strengthen ecosystem partnerships.
  • Demonstrate proficiency in essential IT tools, including Navision, Microsoft Excel, PowerPoint, Word and Internet platforms.
  • Proactively identify new business opportunities, partnerships and distribution channels to expand market presence and increase revenue streams, applying an entrepreneurial mindset (move fast, hands-on, test & learn, strong business acumen, and comfort with ambiguity).
  • Develop and implement strategic plans to achieve sales and market share growth objectives.

Skills and expertise required:

  • Proven track record in sales, general management, and business development, preferably in the pet food or FMCG sectors.
  • Strong understanding of the UK market and direct-to-consumer business models, including e-commerce platforms.
  • Excellent leadership and communication skills, with the ability to inspire and influence cross-functional teams.
  • Strategic thinker with analytical and problem-solving skills, able to develop and execute effective sales strategies.
  • Entrepreneurial approach, demonstrating agility, hands-on attitude, test-and-learn mindset, strong business acumen and ability to thrive in ambiguity.
  • Digital commercial strategy expertise, including digital marketing and sales levers to drive customer acquisition and retention in a B2C context where brand visibility must be built without the benefit of established platform traffic.

Languages:

  • English (Mother tongue)
  • Italian will be considered a plus

Place of Work:

UK – extensive travel may be required

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