Lead Copywriter

2 weeks ago

London, Greater London, United Kingdom LingoCulture Full time £35,000 - £60,000 per year

About LingoCulture
LingoCulture is redefining language learning through unlimited private French classes blended with real cultural immersion — from wine and food to literature and dating culture. We also partner with universities, Erasmus programs, and NGOs to help learners experience the full diversity of Francophone cultures.

We're a small, fast-growing team, and we're looking for a creative marketing mind who can help us tell our story, with words, visuals, humor and strategy.

About The Role
You'll own all copywriting and light creative execution across ads, social, landing pages, and email.

You'll work directly with our CEO plus collaborate with designers, video creators, and ad specialists. As the company grows, you'll help define our brand voice and creative strategy, eventually leading a small marketing team.

What You'll Do
Copy & Creative Execution

  • Write clear, compelling copy for ads (Meta, TikTok, Google), landing pages, and social media
  • Build and update pages on WordPress (headlines, layout tweaks, CTAs, blog articles)
  • Create light visuals (thumbnails, mockups, simple graphics) when needed
  • Maintain consistent tone and branding across all channels

Email & CRM

  • Write and schedule weekly newsletters, onboarding, and retention sequences in ActiveCampaign
  • Segment audiences and improve deliverability & engagement over time

Content & SEO

  • Research and write short SEO articles about French culture and language learning
  • Update meta tags, internal linking, and keyword optimization
  • Track performance through Google Analytics and Search Console

Collaboration & Strategy

  • Work with the CEO on messaging and creative direction
  • Brainstorm campaigns around cultural themes (wine, food, literature, dating, etc.)
  • Coordinate with the ad specialist and designer to bring campaigns to life

Requirements

  • 4-6+ years of experience in marketing or growth-oriented copywriting
  • Excellent writing and storytelling skills with proper marketing understanding, your words convert and inspire
  • Comfortable doing light page edits in WordPress and building emails in ActiveCampaign
  • Familiar with SEO fundamentals (keyword intent, on-page optimization, readability)
  • Basic design sense (you know what looks good and how to fix what doesn't)
  • Organized, proactive, and comfortable working independently
  • Native or near-native English. Knowledge of French or Francophone culture is a big plus

Benefits

  • 10 hours/week to start, with potential to expand as we grow
  • A high-impact role where your words directly shape our brand and sales
  • Remote flexibility
  • Competitive hourly rate, evolving with scope and performance

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