Website and Digital Marketing Executive

Job Summary

We're looking for an experienced and enthusiastic website and digital marketing executive to join our team at the Oddfellows. This role will help us further develop our digital presence to improve user experience, communicate with existing members and attract new members.

At the Oddfellows we're committed to helping people get more out of life. We're a not-for-profit Friendly Society offering social opportunities to members across 96 local branches around the country.

You will support this mission by making sure the Oddfellows website is optimised, runs smoothly, and by taking forward developments to improve user experience and usability. In turn this will help members and prospective members find out more about membership benefits, what's happening in their local area and get the most out of membership.

You will also support other digital activities such as the development of new digital systems, Pay Per Click (PPC) advertising, digital display advertising and email marketing.

The successful candidate will have bags of experience in website, digital marketing and digital systems, including developing and maintaining websites, supporting successful digital marketing campaigns, taking part in system development and testing, and analysing and reporting on website/digital data.

We're looking for someone enthusiastic that wants to make a positive impact, with a hands-on attitude and can-do nature. You will be organised, creative and a team-player, able to build strong relationships across the organisation.

The role is hybrid with three days expected in the office based in central Manchester and two days working from home.

Responsibilities

• Maintenance and upkeep of the organisation's website, defining and resolving bugs and enhancements in coordination with internal teams and external agencies
• Identifying and taking forward website improvements to optimise user experience and user journeys
• Liaising and coordinate with digital agencies and designers
• Support the development of digital systems, including testing and working with external agencies
• Monitor and report on Google Analytics metrics/data from other web analytics tools and apply learnings from the insight gained
• Ensure that all website content meets best practice standards for consistent user experience, accessibility legislation, brand guidelines and SEO optimisation
• Support the smooth running and optimisation of the Oddfellows PPC advertising
• Supporting the delivery of digital display advertising campaigns
• Using email marketing software and analysing email results
• Assist in the formulation of plans and strategies to build a lasting digital connection with members and prospective members.

Requirements and skills

• Significant proven work experience in a similar role
• Highly organised, able to work under line manager direction and independently
• Knowledge and previous practical experience of HTML, content management systems, web publishing, metadata and SEO
• Experience of working with web agencies and developers and QA processes
• Ability to test digital systems, recognise risk and report issues
• Experience of PPC advertising
• Solid technical and digital skills with knowledge of best practice approaches to accessibility, data protection/management and user experience
• Adept at using Google Analytics/web analytics tools to interpret data and suggest improvements from insights
• Up to date with the latest trends and best practices in online marketing and measurement
• Strong problem-solving skills and ability to think creatively to meet user needs
• Impeccable attention to detail
• Excellent organisation and time management skills
• Strong interpersonal skills and the ability to build strong working relationships
• Demonstrable professional and proactive approach
• A hands-on attitude and a can-do nature.

Desirable

• Experience using Umbraco CMS
• Knowledge of User Experience software
• Use of project management software, such as Asana or Trello
• Ability to use email marketing software and analyse engagement
• Proven experience of display advertising approaches.

How to apply

Please email your supporting statement (no more than two sides of A4) and CV detailing why you think you would be suitable for the role to

The closing date for applications is 11.59pm on Sunday 30 November.

The Society values diversity and its role in helping to create an inclusive culture for our staff and members. We welcome the inclusion of a range of experiences, perspectives, ideas and talents into the business regardless of age, gender, race, disability, marital status, sexual orientation, gender reassignment, beliefs or religious background.

Job Type: Full-time

Pay: £28,000.00-£32,000.00 per year

Benefits:

• Company pension
• Free flu jabs
• Private medical insurance
• Sick pay

Work Location: Hybrid remote in Manchester M3 3WB