Marketing Automation Manager

2 weeks ago

London, Greater London, United Kingdom Dogs Trust Full time £60,000 - £80,000 per year

As Marketing Automation Manager , you'll lead the development and delivery of automated journeys that enhance personalisation and strengthen supporter and service-user engagement using Salesforce Marketing Cloud (SFMC). Working closely with your Marketing Automation team, IT, and colleagues across the organisation, you'll ensure the platform is used to its full potential to drive meaningful, measurable results.

About the role:

As a Marketing Automation Manager you will:

  • Lead the translation of marketing strategy into effective marketing automation activity, setting the SFMC platform roadmap and overseeing the design and optimisation of automated campaigns and journeys.
  • Ensure high-quality execution of personalised, data-driven journeys across SFMC, monitoring performance and making evidence-based improvements.
  • Manage and develop the Marketing Automation team, fostering collaboration, clear direction, and continual skills growth.
  • Work closely with cross-functional teams to align on objectives, data and reporting needs, communicate SFMC capabilities, and support budget and supplier management.

About You:

We're looking for someone with extensive hands-on experience in Salesforce Marketing Cloud, strong analytical skills, and a track record of delivering measurable results across multi-channel automated campaigns. You'll bring technical expertise, team leadership experience, and a confident, collaborative approach to optimising journeys, managing integrations, and ensuring compliance with data privacy regulations.

About the Team:

The Digital Team is responsible for developing and maintaining Dogs Trust's digital presence, including its website. Within the Digital Team, the Digital Product Team focuses on optimising the user experience across our website by optimising our current website and developing new digital products and services. Within the Digital Team, the Digital Marketing Team is responsible for developing and executing innovative digital marketing strategies across paid social, paid search, and Salesforce Marketing Cloud (SFMC), using a data-driven approach to ensure that every campaign is optimised for maximum impact and contributes to the achievement of key business objectives.

About Dogs Trust

We love dogs. That's why we do whatever we can to make sure every four-legged friend gets the love they deserve. We'll never put a healthy dog down, so our work is focused on helping dogs in need, supporting owners every step of the walk, and creating a better world for dogs in the future. It's what we've been doing since 1891 and how we've grown to become the UK's leading dog charity, helping 12,000 loyal friends find their forever homes every year.

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