Social Media

Reports to: Communications Manager

Location:
 Dorset/Somerset

Hours:
 Full-time (37.5 hours per week)

Salary:
 £29,000 per annum

About the Charity

Dorset and Somerset Air Ambulance provides relief from sickness and injury for the people of Dorset and Somerset, delivering critical care by air and road where it is needed most. Our mission is supported by a passionate team and a growing community of supporters.

Role Purpose

The Social Media & Digital Engagement Officer leads the charity's social media strategy, driving growth, engagement, and awareness across new and existing audiences. This role is pivotal in producing engaging, platform-appropriate content, managing paid advertising campaigns, using insights and analytics to refine performance, and ensuring our social presence inspires action and support. You will help advance our digital presence and support our lifesaving mission.

Key Responsibilities
Content Creation & Scheduling

• Plan, create, and publish innovative, high-quality content for all social platforms (organic and paid).
• Capture or source photography, video, and written content to bring our stories to life.
• Develop platform-specific strategies for audience growth and engagement.
• Lead on the creation of Instagram Reels and short-form video content, optimising for storytelling, trends, and audience engagement.
• Ensure content is accessible, inclusive, and reflective of our values across all channels.

Audience Growth & Engagement

• Drive growth in social media followers and reach in key target demographics.
• Build active online communities by engaging promptly and positively with comments, messages, and mentions.
• Collaborate with PR and Communications teams to amplify campaigns and key messages.
• Record supporter interactions and enquiries into the charity's CRM to ensure a full supporter journey is tracked.

Insights & Analytics

• Regularly track and report on engagement, reach, conversions, and ROI for both organic and paid activity.
• Use data to optimise content strategies and posting schedules.
• Stay ahead of social trends and competitor activity, identifying opportunities to innovate and experiment.

Campaign Support & Paid Advertising

• Manage the digital marketing budget, ensuring spend is efficient and delivers strong ROI.
• Work with fundraising and comms colleagues to design and deliver integrated social media campaigns that drive donations, event sign-ups, and awareness.
• Plan, deliver, and optimise paid social ad campaigns across Meta and other relevant platforms.
• Implement Meta Pixel and other tracking tools to monitor conversions and supporter actions.
• Analyse campaign performance and adjust targeting, creative, and spend accordingly.
• Ensure brand consistency across all platforms.

Person Specification
Essential

• Proven experience managing and growing social media channels, with a strong understanding of Instagram growth strategies, Reels creation, and short-form video trends.
• Strong copywriting and visual storytelling skills.
• Competence in using social scheduling and analytics tools.
• Experience with basic photo/video editing.
• Knowledge of paid social advertising, targeting, Meta Ads Manager, Meta Pixel setup, and conversion tracking.
• Proactive, innovative mindset and a passion for our lifesaving mission.

Desirable

• Experience working in a charity, fundraising, or supporter engagement environment.
• Understanding of data protection regulations (e.g., GDPR) and charity fundraising regulations.
• Passion for the work of air ambulance or emergency response charities.
• Understanding of CRM systems and logging supporter communications.

Experience

• Previous experience in a digital engagement, social media, or communications role.
• Experience in customer service and handling queries.

Education

• English and Maths GCSEs Grade 5/C or above, or equivalent.

Working Conditions

• Office-based (Wellington, Somerset), hybrid, or remote options available.
• Occasional travel to charity fundraising events or meetings.
• Full-time (37.5 hours per week).

Please indicate your preference for office-based, hybrid or remote work in your application.

Why Join Us?

Working for our Air Ambulance Charity means being part of a dedicated and compassionate team committed to saving lives every day. Your role will directly support the ongoing funding and growth of this vital service. We offer a supportive work environment, opportunities for personal development, and the chance to make a real difference in your community.

Ready to make a difference? Apply now and help us take our digital presence to new heights

How to Apply

Email applications to: 

Closing date: 02/10/25