Area Sales Manager

1 day ago

Chester, Cheshire, United Kingdom Symmetry Recruitment Full time £40,000 - £80,000 per year

Job Description
Area Sales Manager

Symmetry Recruitment is acting on behalf of a leading Material Handling and Intralogistics Solutions client to find an experienced Area Sales Manager for the North West Region.

We are currently looking for an experienced sales manager to take on the Area Sales Manager role covering the North West Region of the UK.

The main focus of the role is to maximise the client's share of all business opportunities (new, used, rentals, and aftermarket) by selling the full range of Material Handling equipment within the specified geographical area. Working closely with other departments, the Area Sales Manager will ensure agreed service levels are maintained and customer retention is strong.

What You Will Be Responsible For:

We are looking for a commercially focused individual who can:

  • Identify and promote all business opportunities including new trucks, short-term rental, operator training, and used trucks within a specified territory.

  • Sell the complete range of new and used counterbalance and warehouse equipment to all business types.

  • Sell service maintenance contracts and other value-add opportunities for the Company based on satisfying the customer's needs.

  • Identify new opportunities within the emerging and expanding market of automation and robotics.

  • Provide innovative strategies and tactics to secure and win profitable business.

  • Maintain relationships and further develop business opportunities with existing customers.

  • Ensure sufficient contact is made at all levels within a customer/prospect account as part of a development strategy.

  • Make regular use of product demonstrations, factory, branch, and reference site visits.

  • Provide, on request, a detailed strategy in the form of a territory development plan.

  • Attend and actively participate in all regular sales meetings on a regular basis.

  • Investigate customer complaints and account queries and endeavor to arrive at a satisfactory outcome.

  • Provide adequate cover and/or assistance to a colleague on their territory when required.

  • Ensure that the company standards and policies are maintained, particularly with regards to behavioral and commercial dealings.

Candidate Profile & Experience:

The ideal candidate will have:

  • Direct sales experience – ideally in capital goods equipment or logistics.

  • Product, sector, and industry knowledge, and be commercially minded with strong business acumen.

  • Knowledge of storage and logistics systems; PC literate.

  • Understanding of marketing principles and account planning processes.

  • Excellent communication skills – both verbal and written.

  • Numerical competence.

  • Excellent decision-making skills.

You will need to have:

  • Energy and passion for the customer and the brand.

  • A competitive spirit: the will to win and ability to cope in a high-pressure, competitive environment.

  • Be self-motivated and have a desire for continuous improvement.

What's On Offer:

Our client offers a highly competitive and rewarding package:

  • A competitive, uncapped, commission-based package.

  • A company car or car allowance.

  • Opportunities for professional growth within a market leader.

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