Senior Campaign Analyst

Job description - summary

Tesco Bank prides itself on their range of simple and convenient retail banking and insurance products designed specifically to meet the needs of Tesco customers. They believe that every little help makes a big difference, and by putting the customer first and rewarding their loyalty, they are offering something they believe every bank should.

AMS is a global workforce solutions partner committed to creating inclusive, dynamic, and future-ready workplaces. We help organisations adapt, grow, and thrive in an ever-evolving world by building, shaping, and optimising diverse talent strategies.

We partner with Tesco Bank to support their contingent recruitment processes. Acting as an extension of their recruitment teams, we connect them with skilled interim and temporary professionals, fostering workplaces where everyone can contribute and succeed.

On behalf of Tesco Bank, AMS are now looking for a Senior Campaign Analyst based in Edinburgh for a 6- month contract. It will be a hybrid model.

Purpose of the role:

The Senior Campaign Analyst will support the CRM Data Team by delivering accurate campaign targeting, segmentation, and analysis to enhance customer communications. The role also involves migrating campaigns to a new CRM platform, ensuring targeting criteria, pipelines, and contact rules are accurately translated and optimised.

What you'll do:

• You'll be a part of our CRM Data Team that drives CRM data strategy. You'll work on the delivery and quality checking of campaign targeting and segmentation. You'll also analyse campaign effectiveness, implementing enhancements, championing our customers through a data led approach
• The role will involve migrating our campaigns and journeys from our current CRM tool into a new version. We will need you to understand the existing targeting criteria and translate this to work with new pipelines and customer contact rules
• You'll report to our CRM Data Team Lead, working with other experienced Senior Campaign Analysts and Campaign Analysts to deliver servicing and marketing Tesco Bank Customer Communications. You'll be working alongside the wider CRM team, Technology, Data Science, Product teams and our CRM partner Optimove to get things done
• Following on the job training, you will be required to work without supervision, providing technical and non-technical updates on project and campaigns status to relevant stakeholders. You will also be expected to form campaign and migration activity recommendations which allow stakeholders and our Data Lead to approve the scope and progress to implementation

The skills you'll need:

• Experience of migrating communication systems and project delivery
• Customer communication targeting and segmentation experience
• Relevant software experience - SAS/SQL and MS tools like Excel & PowerPoint
• Experience of Optimove, our CRM tool is highly desirable
• Experience in Banking or Financial services is desirable

Why Tesco Bank?

At Tesco Bank everyone is welcome, we value our people and diverse teams and believe the variety of backgrounds and experiences make us stronger in achieving our goals. It's important to us that we make sure you're supported by your team and colleague networks every day, celebrating when it matters and helping you to be the best version of yourself. The people make Tesco Bank, and we take pride in what we achieve together.

Next steps

If you are interested in applying for this position and meet the criteria outlined above, please click the link to apply and we will contact you with an update in due course.

Our client will only accept workers operating via an Umbrella or PAYE engagement model.

Please note that for the duration of this assignment you will be working as an external resource engaged by AMS.

Job Reference: TB00568